Professionalism, Attractive Appearance, Real-Time Interaction, and Price Discounts on Purchase Intention during Live Streaming on TikTok. Student Journal of Business and Management, [S. l.], v. 7, n. 1, p. 1–12, 2024. Disponível em: https://ejournal.unib.ac.id/sjbm/article/view/36243. Acesso em: 14 jun. 2025.