Influence of Negative Affect, Self Efficacy, Frugality Injunctive Norm on Consumer Guilt and its Implications on Consumer Price Consciousness in e-Commerce. Student Journal of Business and Management, [S. l.], v. 7, n. 1, p. 79–92, 2024. DOI: 10.33369/sjbm.v7i1.36323. Disponível em: https://ejournal.unib.ac.id/sjbm/article/view/36323. Acesso em: 19 oct. 2025.