Brand Experience, Brand Image, Self-Brand Congruity: Relationship with Brand Loyalty Mediated by Brand Satisfaction (On Gen Z Apple Smartphone Users in Bengkulu City). Student Journal of Business and Management, [S. l.], v. 7, n. 2, p. 117–136, 2024. Disponível em: https://ejournal.unib.ac.id/sjbm/article/view/36327. Acesso em: 6 jun. 2025.