Student Journal of Business and Management

Influence of Work Discipline and Work Environment on Job Satisfaction at the Regional Secretariat of Central Bengkulu Regency

2024-08-07T17:06:51+00:00

The Central Bengkulu Regent’s Office is a government agency engaged in providing public services. However, there is still suboptimal job satisfaction among its employees. Several factors contribute to this, including work discipline and the work environment. Therefore, the purpose of this study is to examine the impact of work discipline and the work environment on job satisfaction at the Central Bengkulu Regent’s Office. This study employed a census sampling technique, involving 123 employees of the Central Bengkulu Regent's Office. Data collection was conducted using a questionnaire consisting of 14 statements. The analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS version 3.2.9. The results showed that (1) Work discipline has a significant effect on job satisfaction in the Central Bengkulu Regent Office’s; (2) The work environment has a significant effect on job satisfaction in the Central Bengkulu Regent’s Office; For future researchers, it is recommended that this study be used as a reference to address any shortcomings and improve upon the findings. Additionally, it is suggested that the Central Bengkulu Regent’s Office prioritize efforts to enhance job satisfaction by promoting high levels of work discipline and cultivating a positive work environment

Influence of Financial Literacy, Financial Technology, Hedonism Lifestyle, and Self-Control on Financial Management Behavior of Undergraduate Students at the University of Bengkulu

2024-08-07T17:13:22+00:00

The research aims to find out whether financial literacy, financial technology, hedonism lifestyle, self-control influence the financial management behavior of Bengkulu University students. The research method used in this study is quantitative using primary data collected through questionnaires distributed online through various social media. This study distributed questionnaires to 120 respondents from students of the University of Bengkulu who has a bussiness and then processed statistically using IBM SPSS 24 and multiple linear regression methods. The research finding that financial literacy has a positive and significant effect on financial management behavior, financial technology has no effect on financial management behavior, hedonism lifestyle has no effect on financial management behavior, and self-control has a positive and significant effect on financial management behavior.

Brand Experience, Brand Image, Self-Brand Congruity: Relationship with Brand Loyalty Mediated by Brand Satisfaction (On Gen Z Apple Smartphone Users in Bengkulu City)

2024-08-07T17:16:57+00:00

The primary objective of this study is to investigate the influence of brand experience, brand image, and self-brand congruity, mediated by brand satisfaction, on Generation Z Apple smartphone users in Bengkulu City. The research employed purposive sampling to select participants and collected data through an online questionnaire distributed via social media channels. The sample size for this study consisted of 198 individuals. The analytical method used was Partial Least Squares Structural Equation Modeling (PLS-SEM), executed with SmartPLS version 4 software. The study's findings reveal several significant relationships: brand experience, brand image, and self-brand congruity all positively influences brand satisfaction. Additionally, brand experience and self-brand congruity also contribute to brand loyalty, while brand satisfaction is positively linked to brand loyalty. Notably, the analysis shows that brand image does not directly impact brand loyalty. However, brand satisfaction acts as a mediator in the relationship between brand image and brand loyalty, as well as between self-brand congruity and brand loyalty. Interestingly, brand satisfaction does not mediate the relationship between brand experience and brand loyalty. These findings provide insights into the complex relationship between these factors among Generation Z Apple smartphone users in Bengkulu City, valuable for marketers and practitioners.

Queue Model Analysis at PT Bank Rakyat Indonesia Manna Branch Office in South Bengkulu

2024-08-07T17:23:10+00:00

The purpose of this study was to describe the teller waiting list at the Bank Rakyat Indonesia Manna branch office in Bengkulu Selatan. This research is a type of qualitative descriptive research that explains how the application of the queuing system at the BRI bank teller Manna Branch Office in South Bengkulu. The data collection method of this study uses observation and the tool used to make observations is a stop watch which is used to measure how long it takes customers to make transactions at the teller and will be calculated using the B model: M / M / S (Multi-Channel Single Phas) model. Based on the results of the study, it shows that the service provided by the level of use of 3 teller facilities is still not optimal and the utility level is still low if the number of customers is above 173 per day. Therefore, based on the analysis, there must be an alternative done by the bank by adding 1 teller. And in quiet conditions or not busy days because it has a low level of facility usability and a low level of teller busyness, the author suggests that the BRI bank Manna Branch Office in South Bengkulu for tellers can be utilized for other work such as clearing administration and tax reports

Influence of Online Customer Reviews and Ratings on Purchasing Decisions on Shopee E-commerce with Trust as Mediator and Emotional as Moderation

2024-08-07T17:33:36+00:00

The objective of this research is to analyze the effect of online customer reviews and ratings on purchasing decisions on Shopee e-commerce with trust as a mediator and emotions as a moderator. The research method used is quantitative, and primary data was collected by online questionnaires. The population in this study are Shopee e-commerce users. Participabts in this research concisted of 217 respondents in Indonesia. The sampling technique uses purposive sampling. The method of analysis this study using Lisrel 8.8 is analysis with a variance-based structural equation modeling approach. The findings reveal that the: 1) online customer reviews have a positive effect on purchasing decisions. 2) online customer ratings have a negative effect on purchasing decisions. 3) online customer reviews have a positive effect on trust. 4) online customer ratings have a positive effect on trust. 5) trust has a positive effect on purchasing decisions. 6) the mediating role of trust between online customer review variables on purchasing decisions has an influence that has a partially mediated mediating role. 7) the mediating role of trust in mediating online customer assessments of purchasing decisions has a full mediating role. 8) emotional variables cannot moderate online customer review variables on purchasing decisions.

Influence of Authentic Leadership and Work Motivation on Organizational Commitment with Job Satisfaction as a Variable Mediation at RSUD Dr. M. Yunus Bengkulu

2024-08-07T17:41:48+00:00