Student Journal of Business and Management

Influence of Financial Literacy and Financial Technology on Financial Inclusion in the Use of Dana Digital Payment Services (Case Study on Students of the University of Bengkulu)

Melinia Elvionita, Intan Zoraya — Mon, 30 Dec 2024 00:00:00 +0000

This research aims to determine the influence of financial literacy and financial technology on the level of financial inclusion with the research object DANA digital payments among Bengkulu University students. This research is quantitative and uses proportional sampling techniques and stratified random sampling. The population in this study were active D3 and S1 students at Bengkulu University, totaling 390 respondents. The data analysis technique uses multiple linear regression analysis using IBM SPSS 26.0 software. The results of this research show that financial literacy influences financial inclusion. Meanwhile, financial technology does not influence financial inclusion.

Influence of Workplace Spirituality and Perceived Organizational Support on Organizational Citizenship Behavior Mediated by Organizational Commitment on BPBD Employees of Bengkulu Province

Alif Putra Akbar — Mon, 30 Dec 2024 00:00:00 +0000

The type of research used is quantitative research, where there is hypothesis testing. The method of collecting this research is primary data by distributing questionnaires offline. From distributing the questionnaires, 124 respondents from 128 samples were obtained because 4 questionnaires were not returned. Then the data obtained were analyzed in this study using SmartPLS4. This research was conducted to examine (1) the effect of workplace spirituality on organizational citizenship behavior (2) the effect of perceived organizational support on organizational citizenship behavior (3) the effect of organizational commitment on organizational citizenship behavior (4) the effect of workplace spirituality on organizational commitment (5) the effect of perceived organizational support on organizational commitment (6) effect of workplace spirituality on organizational citizenship behavior mediated by organizational commitment (7) effect of perceived organizational support on organizational citizenship behavior mediated by organizational commitment. The conclusion in this study is that workplace spirituality and perceived organizational support on organizational citizenship behavior mediated by organizational commitment show a positive and significant influence. Suggestions for BPBD Bengkulu Province are that it is necessary to increase collaboration with fellow employees, improve facilities and provide rewards for employees and provide comfort for BPBD Bengkulu Province employees.

Implementation of Process Innovation and Product Innovation to Improve Operational Performance at the Batik Production House "Uni Batik" in Surakarta City, Central Java

Wina Dahlia Putri , Willy Abdillah — Mon, 30 Dec 2024 00:00:00 +0000

The purpose of thus study was to analyze whether process innovation and product innovation can improve operational performance at the Batik Production House “Uni Batik” in Surakarta, Center of Java. The type of research used is qualitative research, with a research design that is semi-structured interview design and direct observation. The data used is in the form of primary data and secondary data. The informants consisted of one key informant and one key informant. The analytical method used is content analysis method which is qualitative in nature. The resulting data is a 'thick description' or an in-depth interpretation that is based on a real context. The interview results were transcribed using true verbatim transcripts. The results of this study explain that the process innovation carried out at Uni Batik uses a measurement method based on the OECD, by assessing the level of efficiency of the production process, the quantity and quality of the products produced, the accuracy of the delivery process, and the level of production costs. Product innovation carried out at Uni Batik uses 6 stages of the product innovation process. Therefore, with the implementation of process innovation and product innovation, direct benefits can be felt in the form of increased productivity and operational performance of the company as a whole.

Influence of Perceived Price, Product Quality, and Brand Image on Purchase Decisions on the TikTok Application with Customer Trust as a Mediating Variable in Bengkulu City

Bayu Abdi Pratama, Rina Suthia Hayu — Mon, 30 Dec 2024 00:00:00 +0000

The purpose of this study is to examine the effect of Perceived Price, product quality and brand image mediated by Customer Trust in the Tik Tok application in the city of Bengkulu. The sampling technique in this study used a purposive sampling technique. The data collection technique used a questionnaire which was distributed online through social media. Measurement research in this questionnaire consists of 17 questions to respondents. The number of samples is 160. The analysis tool used is PLS-SEM with the help of the SmartPls program version 3.2.9. The results show that (1) Perceived Price has a positive effect on Customer Trust; (2) the quality of product has a positive effect on Customer Trust; (3) brand image has a positive effect on Customer Trust; (4) Perceived Price has a positive effect on purchase decision; (5) the quality of product has a positive effect on purchase decisions; (6) brand image influences purchase decision; (7) Customer Trust influences purchase decision; (8) Customer Trust mediates the effect of Perceived Price on purchase decision; (9) Customer Trust mediates the effect of product quality on purchase decisions; (10) Customer Trust mediates the effect of brand image on purchase decision

Analysis of Coal Briquette Quality Control at PT. Asririmba Wirabhakti

Nur Sabatiyah, Willy Abdillah — Mon, 30 Dec 2024 00:00:00 +0000

The aim of this research is to determine the level of quality of coal briquette production, to analyze the types of damage that occur to the products produced and to identify what factors cause damage to products produced by PT. Asririmba Wirabhakti. The sample used in this research was PT. Asririmba Wirabhakti. This research uses the statistical quality control (SQC) analysis test method. The results of this study indicate that from January to June 2023 it can be concluded that the damaged product in the coal briquettes produced by PT. Asririmba Wirabhakti did not earn more than 10% during that period. This shows that the performance of the production team at PT. Asririmba Wirabhakti is doing quite well, with a defective product rate of no more than 10% per month. Based on the image of the control chart above, it can be seen that the data obtained were 2 (two) points which were outside the control limits and 4 (four) points which were within the control limits, so that it can be said that the process is under control. This states that quality control at PT. Asririmba Wirabhakti is good enough. Because the points that experience deviations (2 points) are fewer than the points that do not experience deviations (4 points). From the analysis of the causal diagram, it can be seen that the factors that cause damage or defects in production come from human/worker factors, production machines, work methods, materials/raw materials.

Influence of Product Quality, Brand Credibility, and Perceived Value on Customer Satisfaction of MS Glow Users in Bengkulu

Pera Sunita Sari, Sularsih Anggarawati — Mon, 30 Dec 2024 00:00:00 +0000

Market competition in the cosmetics industry especially skincare is currently increasingly tighter. MS Glow, which was initially the best-selling brand on e-commerce was forced to be replaced by another skincare brand. The inconsistency in MS Glow's sales levels is thought to be because MS Glow is unable to meet consumer satisfaction with the result of using MS Glow products. This is what underlies this research, namely to find out the causes of consumer dissatisfaction with MS Glow products using three variables, namely Product Quality, Brand Credibility and Perceived Value. The method used in this research is a survey method with a sampling technique used a purposive sampling method. The data obtained will be processed by SPSS. The results of research show that the three variables, namely Product Quality, Brand Credibility and Perceived Value, have a positive influence on consumen satisfaction as users of product MS Glow in Bengkulu.