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Abstract
The research was aimed to 1) to research house wife’s behavior in using mass media as information, 2) study of factors that related to house wife’s behavior in using mass media. The data were collected in August 2009 at Pondok Besi dan Berkas. Sample number in this research were 40 people was taken by simple random method. In explaining the first purposes were use the descriptive analysis, and the second purpose was analyzed with Spearman Rank correlation test. The information which was gained from mass media especially the things related to entertainment, health, and religion could be helpful for daily life both for their personal and social life. The result of statistical analysis showed that the formal education, number of working hour, household income, their perception on information and attitude to living change, were apparently related to using mass media.
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References
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References
Anwar. 2007. Manajemen Pemberdayaan Perempuan (Perubahan Sosial Melalui Pembelajaran Vocational Skill Pada Keluarga Nelayan). Bandung, CV. Alphabeta. Cangara,
Hafied. 2000. Pengantar Ilmu Komunikasi. Jakarta, PT. Radjawali Pers.
Jahi, Amri. 1988. Media Massa dan Pembangunan Pedesaan di Negara-Negara Dunia Ketiga dalam Komunikasi Massa dan Pembangunan Pedesaan di NegaraNegara Dunia Ketiga. Disunting oleh Amri Jahi. Jakarta, PT. Gramedia.
Kuswita, W. 2001. Komunikasi Massa: Sebuah Analisi Media Televisi. Jakarta, Rineka Cipta.
Mardikanto, T. 1991. Penyuluhan Pembangunan Pertanian. Surakarta, UNS Press.
Suryantini, H. 2004. Pemanfaatan Informasi Teknologi Pertanian Oleh Penyuluh. Pertanian, (Kasus di Kabupaten Bogor, Jawa Barat). Jurnal Pusat Perpustakaan dan Penyebaran Teknologi Pertanian. Hal 15-21. Bogor.
Weldyansyah. 2007. Keterjangkauan Petani Terhadap Media Informasi (Studi Pada Anggota Petani Pemakai Air KP2A Kecamatan Seginim Kabupaten Bengkulu Selatan). Skripsi. Jurusan Sosial Ekonomi Pertanian. Universitas Bengkulu. Tidak dipublikasikan.
Yuliarso, M.Z. 2005. Partisipasi Petani dalam Kelompok Tani (Studi pada Kelompok Tani Tambak Ikan Air Tawar “Mitra Tani” Desa Petir, Kecamatan Dramaga, Kabupaten Bogor). Jurnal Agrisep Vol 3 No. 2, Maret 2005: 101– 106. Bengkulu.