Main Article Content
Abstract
The purpose of this study was to analyze the effect of advertising, sales promotion and product quality on
impulse buying on the Facebook social media application. This research is a quantitative research and is a
case study that explains the relationship between one variable and another. the subject of the population
consists of several members of the population and the number of samples is 75 respondents. This study
proves that advertising and sales promotion significantly affect the occurrence of impulse buying, while
product quality has no significant effect on the occurrence of impulse buying. The benefits of research can
be used as a reference source for companies or individuals to use Facebook ads to advertise products or
services.
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