Bilah Samping Artikel
Unduhan
Isi Artikel Utama
Abstrak
The purpose of this research is to examine the relationship between
demographic factors and switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by the competitor, ethical problems, and involuntary switching. A questionnaire was utilized on 93 respondents of one-star hotels, 61 respondents of two-stars hotels, and 59 respondents of three-stars hotels in Bengkulu City. Analysis technique used is a test cross tabulation. According to the results of this research, the average responses of respondents to switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by competitor,
ethical problems, and involuntary switching is in high category. The results of this analysis indicate that the overall demographic factors have a significant relationship with the switch motive based on variabels pricing, the core service failure, response to service failure, and ethical problems. However, overall demographic factors exist which hasn't relationship with the switch motive based on variabels inconvenience, service encounter failure, attraction by competitor and involuntary switching.
Keywords: Demographic, Pricing, Inconvenience, Core Service Failure,
Involuntary Switching.
Rincian Artikel
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Syarat yang harus dipenuhi oleh Penulis sebagai berikut:
- Penulis menyimpan hak cipta dan memberikan jurnal hak penerbitan pertama naskah secara simultan dengan lisensi di bawah Creative Common Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) yang mengizinkan orang lain untuk berbagi pekerjaan dengan sebuah pernyataan kepenulisan pekerjaan dan penerbitan awal di jurnal ini.
- Penulis bisa memasukkan ke dalam penyusunan kontraktual tambahan terpisah untuk distribusi non ekslusif versi kaya terbitan jurnal (contoh: mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan penerbitan awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk mem-posting karya mereka online (contoh: di repositori institusional atau di website mereka) sebelum dan selama proses penyerahan, karena dapat mengarahkan ke pertukaran produktif, seperti halnya sitiran yang lebih awal dan lebih hebat dari karya yang diterbitkan. (Lihat Efek Akses Terbuka).