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Submitted
December 21, 2021
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December 21, 2021
Published
December 29, 2021
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Abstract

The purpose of this research is to find out the factors that influence customer loyalty: service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image of Indosat Ooredoo customer loyalty to Bengkulu university students. The populations in the study were students of the Bengkulu University consist of 100 respondents. The accidental sampling method is used. Descriptive statistics and multiple regression linear analysis, test t, and test f are used to analyze the data. The results showed that the service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image have a positive effect on Indosat Ooredoo customer loyalty to Bengkulu University Students. the meaning, if the Good quality service increased customer loyalty if the perceived switching cost of high customer loyalty will increase If trust increases customer loyalty will increase if the perceived value increases customer loyalty will increase and if the corporate image is good then customer loyalty will increase as well.

Keywords

Service Quality Perceived Switching Cost Trust Customer Satisfaction Perceived Value Corporate Image and Customer Loyalty

Article Details

How to Cite
Ramadhan, R., Alfansi, L., & Anggarawati, S. (2021). ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI LOYALITAS PELANGGAN INDOSAT OOREDOO PADA MAHASISWA UNIVERSITAS BENGKULU. The Manager Review, 3(2), 147–172. https://doi.org/10.33369/tmr.v3i2.19711
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