Main Article Content
Abstract
The objectives of this research were to analyze factors influencing broiler meat demanded by retailers and households. The research was conducted at Pasar Minggu, Bengkulu city. Two sampling methods were used,i.e, Simple Random Sampling for selecting 29 retailers and Accidental Sampling for selecting 58 households (two households for each retailer). Multiple regression model which then estimated with OLS was applied in estimating the objectives. Results showed that factors partially influencing retailer' demand for broiler meat were broiler price at producers/distributors (X3) and capital (X6), while broiler meat price at consumers (X4) and plastic bag price (X5) were not significant factors. At household level, family members (X2), total familiy income (X3) and broiler meat price (X4) were significantly influencing households to consume broiler meat, while household education ataianment (X1), domestic chicken (buras) meat price (X5), tempe price (X6) and gold fish price (X7) were not.
Keywords
Article Details
Authors who publish with this journal agree with the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.