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November 12, 2023
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November 29, 2023
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Abstract

The aim of community service activities is to provide awareness to the local community regarding the development of ecotourism potential in order to be able to compete with other tourist areas. Promotional efforts to attract tourists are relatively lacking, with limited tourist activities and facilities. Coordinated tourism management to manage tourism businesses to support tourists' needs while at ecotourism locations will be better. Brand management strategy; Promotional activities through social networks in mangrove ecotourism can use criteria strategies from context strategy, communication strategy, collaboration strategy, and connection strategy which have an impact on the socioeconomic and environmental activities of local communities. This activity involved a team of lecturers and students with a target audience of people in Kampung Sejahtera, Bengkulu City.

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ecotourism international tourism destination brand strategy management ekowisata daerah tujuan wisata internasional strategi manajemen merek

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Copyright (c) 2023 Seprianti Eka Putri, Kamaludin Kamaludin, Fitri Santi, Trisna Murni, Paulus Kananlua

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Putri, S. E., Kamaludin, K., Santi, F., Murni, T., & Kananlua, P. (2023). DEVELOPMENT OF MANGROVE ECOTOURISM THROUGH BRAND STRATEGY MANAGEMENT AS A POTENTIAL INTERNATIONAL TOURISM DESTINATION IN KAMPUNG SEJAHTERA BENGKULU CITY : Ecotourism. Journal Abdimas Bhakti Mulia, 1(1). Retrieved from https://ejournal.unib.ac.id/bhaktimulia/article/view/31017
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