Main Article Content
Abstract
The research objective is to identify and analyze the planning and development strategies of tourism objects (case study on the Kali Topa tourist attraction, Wasuemba Village, Wabula District, Buton Regency. The research method is to use quantitative research. The data used are secondary and primary data. The data analysis used SWOT analysis and software. SPSS version 20. The sampling technique used simple random sampling in the Kali Topa tour. The results showed that the driving factors were divided into two, namely strength and opportunity as well as compressed inhibiting factors from weaknesses and threats. the existence of business development by the surrounding community. Meanwhile, the inhibiting factor of public awareness of tourism and other tourist destinations. The development strategy for Kali Topa Tourism Object is based on various aspects of development such as tourists, transportation, attraction of tourist objects. owned, supporting facilities and infrastructure in the environment of tourist objects, the use of telecommunications as a promotional media, and supported by quality funds and human resources; The development strategy is carried out as an effort to increase the visit of the Kali Topa Tourism Object every year.
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References
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- Gamal Suwantoro, 2004, Dasar-Dasar Pariwisata, Yogyakarta : Andi.
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References
Alma, B. 2003. Manajemen Pemasaran dan Pemasaran Jasa.Edisi 2. Bandung: ALFABETA.
Gamal Suwantoro, 2004, Dasar-Dasar Pariwisata, Yogyakarta : Andi.
Gujarati, Damodar, 2003, Ekonometri Dasar. Terjemahan: Sumarno Zain, Jakarta: Erlangga.
Ghozali, Imam. 2006. Aplikasi Analisis Multivariate Dengan Program SPSS. Cetakan Keempat. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro.
Kotler, P., Bowen, J.T., dan Makens, J.C. 2010. Marketing for Hospitality and Touris: fifth edition. New Jersey: Pearson.
Kotler, P. & Keller, K.L. (2012), Manajemen Pemasaran. Jilid I Edisi ke 12. Jakarta: Erlangga.
Muljadi & Warman, Andri. 2014. Kepariwisataan dan Perjalanan. Jakarta. Rajawali Press
Pearce, Douglas. 1983. Pengembangan Wisata: Topik Dalam Geografi Terapan. Inggris: Grup Longmand Terbatas.
Pendit, Nyoman S. 2003. Ilmu Pariwisata sebuah Pengantar Perdana, Jakarta : PT Pradnya Paramita.
Ridwan, Mohammad.2012. Perencanaan Pariwisata dan Pengembangan Pariwisata, Medan Polonia: PT. Sofmedia
Sugiyono, 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Tjiptono, Fandy. 1997. Strategi Pemasaran. Yogyakarta: Penerbit Andi.
Undang-Undang No. 10 Tahun 2009 tentang Kepariwisataan
Yoeti, Oka A, 2008. Perencanaan dan Pengembangan Pariwisata. Pradnya Paramita: Jakarta.