Main Article Content
Abstract
Seiring perkembangan zaman, kebutuhan akan layanan kesehatan juga terus berubah seiring dengan pesatnya gaya hidup sehat, ilmu pengetahuan dan pertumbuhan ekonomi. Rumah sakit memiliki peran yang cukup penting dalam pelayanan kesehatan (Dharmesh., et al., 2018). Dewasa ini perkembangan perilaku konsumen yang lebih sadar akan kesehatan sangat pesat, sehingga meningkatkan kesadaran konsumen pada industri kesehatan dan perawatan medis (Lee, 2018). Namun masih sedikit yang meneliti mengenai bagaimana perilaku konsumen ketika memilih sebuah tempat layanan kesehatan seperti rumah sakit. Sehinnga pada penelitian ini, penelititi akan melakukan analisis faktor yang mempengaruhi konsumen dalam memilih rumah sakit di Kota Yogyakarta. Penelitian ini menggunakan SEM (Structural Equation Model) sebagai alat analisis datanya dengan bantuan perangkat lunak AMOS. Responden pada penelitian ini berjumlah 166 orang responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan penyakit yang dihadapi memiliki pengaruh terhadap pemilihan rumah sakit.
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References
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- Cohen, M.A. and Lee, H.L. (1985), “The determinants of Spatial Distribution of Hospital Utilization in a Region”, Medical Care, Vol. 23 No. 1, pp. 27-38.
- Cooper, D. R. and P.S. Schlinder (2014), Business Research Method, 12thed. New York: McGraw-Hill Companies.
- Dharmesh, M., & Devendra, S. (2014). Factor Affect i ng Patients’ Decision in Select ion of Hospital. Management Strategies Journal, Vol. 25 N0.3, 5 -10.
- Hanson, C., Van Damme, W., Van Dormael, M., Van der Roost, D. and Songane, F. (2009), “Three global health reports: towards a growing consensus?”, Tropical Medicine & International Health,Vol. 14, pp. 710-712.
- Hair, J. F.; W.C. Black; B.J. Babin; and R.E. Anderson (2010), Multivariate Data Analysis, 7thed. Upper Saddle River, New Jersey, Pearson Prentice Hall.
- Hawkins, D.I. and D.L. Mothersbaugh (2013), Consumer Behavior: Building Marketing Strategy, 12thed. New York: McGraw-Hill Irwin.
- Lee, M.J (2018), “ Factors Affecting The Korean Customer’s Choice of Hospitals”, Journal of Engineering and Applied Sciences, 13, 2889-2892.
- Martinez, F.C. (1999), “Measuring hospital service quality: a methodological study”, Managing Service Quality, Vol. 9 No. 4, pp. 230-240.
- Nam, S.Y., 2016, “Customer Friendly Image Towards Regional General Hospitals, Journal Korea Contents Associaton., Vol. 16, pp: 509-519.
- Rainey, H.G. and Bozeman, B. (2000), “Comparing public and private organizations: empirical research and the power of the a priori”, Journal of Public Administration Research and Theory, Vol. 10 No. 2, pp. 447-470.
- Rugare, C.G., Mahachi, E., Mukwasi, C., Majonga, E. and Karera, A. (2013), “A Comparative Analysis of the Effectiveness of Communication Between Radiographers and Patients at Two Hospitals”, International Journal of Advanced Research in Management and Social Sciences, Vol. 2 No. 6, pp. 21-29.
- Schiffman, L.G. and Kanuk L.L. (2010), Consumer Behavior, 10thed. Upper Saddle River, New Jersey: Pearson Education/Prentice Hall.
- Trumble, S.C., O’Brien, M.L., O’Brien, M. and Hartwig, B. (2006), “Communication Skills Training for Doctor’s Increases Patient Satisfaction, Clinical Grovernance”, An International Journal, Vol. 11 No. 4, pp. 299-307.
- Yousapronpaiboon, K. and Johnson, W.C. (2013), “A comparison of service quality between private and public hospitals in Thailand”, International Journal of Business and Social Science, Vol. 4 No. 11, pp. 176-184.
- Zamil, A.M., Areiqat, A.Y. and Tailakh, W. (2012), “The Impact of Health Service Quality on Patient’s Satisfaction Over Private and Public Hospitals in Jordan: a Comparative Study”, International Journal of Marketing Studies, Vol. 4 No. 1, pp. 123-137.
- Zineldin, M. (2006), “The Quality of Healthcare and Patient Satisfaction: an Exploratory Investigation of the 5Qs Model at Some Egyptian and Jordanian Medical Clinics”, International Journal of Health Care Quality Assurance, Vol. 19 No. 1, pp. 60-92.
References
Bamfo, B.A dan Dogbe., C.S.K (2017), “Factor Influencing The Choice of Private and Public Hospitals: Empirical Evidence from Ghana”, International Joournal of Pharmaceutical and Healthcare Marketing, Vol. 11 No.1.
Cohen, M.A. and Lee, H.L. (1985), “The determinants of Spatial Distribution of Hospital Utilization in a Region”, Medical Care, Vol. 23 No. 1, pp. 27-38.
Cooper, D. R. and P.S. Schlinder (2014), Business Research Method, 12thed. New York: McGraw-Hill Companies.
Dharmesh, M., & Devendra, S. (2014). Factor Affect i ng Patients’ Decision in Select ion of Hospital. Management Strategies Journal, Vol. 25 N0.3, 5 -10.
Hanson, C., Van Damme, W., Van Dormael, M., Van der Roost, D. and Songane, F. (2009), “Three global health reports: towards a growing consensus?”, Tropical Medicine & International Health,Vol. 14, pp. 710-712.
Hair, J. F.; W.C. Black; B.J. Babin; and R.E. Anderson (2010), Multivariate Data Analysis, 7thed. Upper Saddle River, New Jersey, Pearson Prentice Hall.
Hawkins, D.I. and D.L. Mothersbaugh (2013), Consumer Behavior: Building Marketing Strategy, 12thed. New York: McGraw-Hill Irwin.
Lee, M.J (2018), “ Factors Affecting The Korean Customer’s Choice of Hospitals”, Journal of Engineering and Applied Sciences, 13, 2889-2892.
Martinez, F.C. (1999), “Measuring hospital service quality: a methodological study”, Managing Service Quality, Vol. 9 No. 4, pp. 230-240.
Nam, S.Y., 2016, “Customer Friendly Image Towards Regional General Hospitals, Journal Korea Contents Associaton., Vol. 16, pp: 509-519.
Rainey, H.G. and Bozeman, B. (2000), “Comparing public and private organizations: empirical research and the power of the a priori”, Journal of Public Administration Research and Theory, Vol. 10 No. 2, pp. 447-470.
Rugare, C.G., Mahachi, E., Mukwasi, C., Majonga, E. and Karera, A. (2013), “A Comparative Analysis of the Effectiveness of Communication Between Radiographers and Patients at Two Hospitals”, International Journal of Advanced Research in Management and Social Sciences, Vol. 2 No. 6, pp. 21-29.
Schiffman, L.G. and Kanuk L.L. (2010), Consumer Behavior, 10thed. Upper Saddle River, New Jersey: Pearson Education/Prentice Hall.
Trumble, S.C., O’Brien, M.L., O’Brien, M. and Hartwig, B. (2006), “Communication Skills Training for Doctor’s Increases Patient Satisfaction, Clinical Grovernance”, An International Journal, Vol. 11 No. 4, pp. 299-307.
Yousapronpaiboon, K. and Johnson, W.C. (2013), “A comparison of service quality between private and public hospitals in Thailand”, International Journal of Business and Social Science, Vol. 4 No. 11, pp. 176-184.
Zamil, A.M., Areiqat, A.Y. and Tailakh, W. (2012), “The Impact of Health Service Quality on Patient’s Satisfaction Over Private and Public Hospitals in Jordan: a Comparative Study”, International Journal of Marketing Studies, Vol. 4 No. 1, pp. 123-137.
Zineldin, M. (2006), “The Quality of Healthcare and Patient Satisfaction: an Exploratory Investigation of the 5Qs Model at Some Egyptian and Jordanian Medical Clinics”, International Journal of Health Care Quality Assurance, Vol. 19 No. 1, pp. 60-92.