Article Sidebar
Downloads
Main Article Content
Abstract
Seiring perkembangan zaman, kebutuhan akan layanan kesehatan juga terus berubah seiring dengan pesatnya gaya hidup sehat, ilmu pengetahuan dan pertumbuhan ekonomi. Rumah sakit memiliki peran yang cukup penting dalam pelayanan kesehatan (Dharmesh., et al., 2018). Dewasa ini perkembangan perilaku konsumen yang lebih sadar akan kesehatan sangat pesat, sehingga meningkatkan kesadaran konsumen pada industri kesehatan dan perawatan medis (Lee, 2018). Namun masih sedikit yang meneliti mengenai bagaimana perilaku konsumen ketika memilih sebuah tempat layanan kesehatan seperti rumah sakit. Sehinnga pada penelitian ini, penelititi akan melakukan analisis faktor yang mempengaruhi konsumen dalam memilih rumah sakit di Kota Yogyakarta. Penelitian ini menggunakan SEM (Structural Equation Model) sebagai alat analisis datanya dengan bantuan perangkat lunak AMOS. Responden pada penelitian ini berjumlah 166 orang responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan penyakit yang dihadapi memiliki pengaruh terhadap pemilihan rumah sakit.
Article Details
Please find the rights and licenses in Managament Insight: Jurnal Ilmiah Manajemen.
1. License
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author’s Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Managament Insight: Jurnal Ilmiah Manajemen spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Managament Insight permits users to copy, distribute, display, and perform the work for commercial purposes only. Users will also need to attribute authors and Managament Insight on distributing works in the journal.
4. Rights of Authors
Authors retain the following rights:
Copyright, and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in future own works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article, the right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal (Managament Insight: Jurnal Ilmiah Manajemen).
5. Co-Authorship
If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.
6. Termination
This agreement can be terminated by the author or Managament Insight: Jurnal Ilmiah Manajemen upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of Managament Insight: Jurnal Ilmiah Manajemen.
7. Royalties
This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by Managament Insight: Jurnal Ilmiah Manajemen or its sublicensee.
8. Miscellaneous
Managament Insight: Jurnal Ilmiah Manajemen will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and Managament Insight or its sublicensee has become obligated to have the article published. Managament Insight may confirm the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.
References
- Bamfo, B.A dan Dogbe., C.S.K (2017), “Factor Influencing The Choice of Private and Public Hospitals: Empirical Evidence from Ghana”, International Joournal of Pharmaceutical and Healthcare Marketing, Vol. 11 No.1.
- Cohen, M.A. and Lee, H.L. (1985), “The determinants of Spatial Distribution of Hospital Utilization in a Region”, Medical Care, Vol. 23 No. 1, pp. 27-38.
- Cooper, D. R. and P.S. Schlinder (2014), Business Research Method, 12thed. New York: McGraw-Hill Companies.
- Dharmesh, M., & Devendra, S. (2014). Factor Affect i ng Patients’ Decision in Select ion of Hospital. Management Strategies Journal, Vol. 25 N0.3, 5 -10.
- Hanson, C., Van Damme, W., Van Dormael, M., Van der Roost, D. and Songane, F. (2009), “Three global health reports: towards a growing consensus?”, Tropical Medicine & International Health,Vol. 14, pp. 710-712.
- Hair, J. F.; W.C. Black; B.J. Babin; and R.E. Anderson (2010), Multivariate Data Analysis, 7thed. Upper Saddle River, New Jersey, Pearson Prentice Hall.
- Hawkins, D.I. and D.L. Mothersbaugh (2013), Consumer Behavior: Building Marketing Strategy, 12thed. New York: McGraw-Hill Irwin.
- Lee, M.J (2018), “ Factors Affecting The Korean Customer’s Choice of Hospitals”, Journal of Engineering and Applied Sciences, 13, 2889-2892.
- Martinez, F.C. (1999), “Measuring hospital service quality: a methodological study”, Managing Service Quality, Vol. 9 No. 4, pp. 230-240.
- Nam, S.Y., 2016, “Customer Friendly Image Towards Regional General Hospitals, Journal Korea Contents Associaton., Vol. 16, pp: 509-519.
- Rainey, H.G. and Bozeman, B. (2000), “Comparing public and private organizations: empirical research and the power of the a priori”, Journal of Public Administration Research and Theory, Vol. 10 No. 2, pp. 447-470.
- Rugare, C.G., Mahachi, E., Mukwasi, C., Majonga, E. and Karera, A. (2013), “A Comparative Analysis of the Effectiveness of Communication Between Radiographers and Patients at Two Hospitals”, International Journal of Advanced Research in Management and Social Sciences, Vol. 2 No. 6, pp. 21-29.
- Schiffman, L.G. and Kanuk L.L. (2010), Consumer Behavior, 10thed. Upper Saddle River, New Jersey: Pearson Education/Prentice Hall.
- Trumble, S.C., O’Brien, M.L., O’Brien, M. and Hartwig, B. (2006), “Communication Skills Training for Doctor’s Increases Patient Satisfaction, Clinical Grovernance”, An International Journal, Vol. 11 No. 4, pp. 299-307.
- Yousapronpaiboon, K. and Johnson, W.C. (2013), “A comparison of service quality between private and public hospitals in Thailand”, International Journal of Business and Social Science, Vol. 4 No. 11, pp. 176-184.
- Zamil, A.M., Areiqat, A.Y. and Tailakh, W. (2012), “The Impact of Health Service Quality on Patient’s Satisfaction Over Private and Public Hospitals in Jordan: a Comparative Study”, International Journal of Marketing Studies, Vol. 4 No. 1, pp. 123-137.
- Zineldin, M. (2006), “The Quality of Healthcare and Patient Satisfaction: an Exploratory Investigation of the 5Qs Model at Some Egyptian and Jordanian Medical Clinics”, International Journal of Health Care Quality Assurance, Vol. 19 No. 1, pp. 60-92.
References
Bamfo, B.A dan Dogbe., C.S.K (2017), “Factor Influencing The Choice of Private and Public Hospitals: Empirical Evidence from Ghana”, International Joournal of Pharmaceutical and Healthcare Marketing, Vol. 11 No.1.
Cohen, M.A. and Lee, H.L. (1985), “The determinants of Spatial Distribution of Hospital Utilization in a Region”, Medical Care, Vol. 23 No. 1, pp. 27-38.
Cooper, D. R. and P.S. Schlinder (2014), Business Research Method, 12thed. New York: McGraw-Hill Companies.
Dharmesh, M., & Devendra, S. (2014). Factor Affect i ng Patients’ Decision in Select ion of Hospital. Management Strategies Journal, Vol. 25 N0.3, 5 -10.
Hanson, C., Van Damme, W., Van Dormael, M., Van der Roost, D. and Songane, F. (2009), “Three global health reports: towards a growing consensus?”, Tropical Medicine & International Health,Vol. 14, pp. 710-712.
Hair, J. F.; W.C. Black; B.J. Babin; and R.E. Anderson (2010), Multivariate Data Analysis, 7thed. Upper Saddle River, New Jersey, Pearson Prentice Hall.
Hawkins, D.I. and D.L. Mothersbaugh (2013), Consumer Behavior: Building Marketing Strategy, 12thed. New York: McGraw-Hill Irwin.
Lee, M.J (2018), “ Factors Affecting The Korean Customer’s Choice of Hospitals”, Journal of Engineering and Applied Sciences, 13, 2889-2892.
Martinez, F.C. (1999), “Measuring hospital service quality: a methodological study”, Managing Service Quality, Vol. 9 No. 4, pp. 230-240.
Nam, S.Y., 2016, “Customer Friendly Image Towards Regional General Hospitals, Journal Korea Contents Associaton., Vol. 16, pp: 509-519.
Rainey, H.G. and Bozeman, B. (2000), “Comparing public and private organizations: empirical research and the power of the a priori”, Journal of Public Administration Research and Theory, Vol. 10 No. 2, pp. 447-470.
Rugare, C.G., Mahachi, E., Mukwasi, C., Majonga, E. and Karera, A. (2013), “A Comparative Analysis of the Effectiveness of Communication Between Radiographers and Patients at Two Hospitals”, International Journal of Advanced Research in Management and Social Sciences, Vol. 2 No. 6, pp. 21-29.
Schiffman, L.G. and Kanuk L.L. (2010), Consumer Behavior, 10thed. Upper Saddle River, New Jersey: Pearson Education/Prentice Hall.
Trumble, S.C., O’Brien, M.L., O’Brien, M. and Hartwig, B. (2006), “Communication Skills Training for Doctor’s Increases Patient Satisfaction, Clinical Grovernance”, An International Journal, Vol. 11 No. 4, pp. 299-307.
Yousapronpaiboon, K. and Johnson, W.C. (2013), “A comparison of service quality between private and public hospitals in Thailand”, International Journal of Business and Social Science, Vol. 4 No. 11, pp. 176-184.
Zamil, A.M., Areiqat, A.Y. and Tailakh, W. (2012), “The Impact of Health Service Quality on Patient’s Satisfaction Over Private and Public Hospitals in Jordan: a Comparative Study”, International Journal of Marketing Studies, Vol. 4 No. 1, pp. 123-137.
Zineldin, M. (2006), “The Quality of Healthcare and Patient Satisfaction: an Exploratory Investigation of the 5Qs Model at Some Egyptian and Jordanian Medical Clinics”, International Journal of Health Care Quality Assurance, Vol. 19 No. 1, pp. 60-92.