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Abstrak

This study aims to examine the effect of restaurant atmosphere, fairness received on behavioral intentions mediated by positive motion on Well The Food restaurant consumers Bengkulu, Indonesia. Respondent data was collected using online questionnaires distributed through social media Instagram and Whatsapp. Data analysis used a mediated regression approach (MRA) on SPSS, 219. The results of the study explained that the atmosphere of the restaurant of justice received had an effect on Positive Emotions. Positive emotions affect behavioral intentions, and restaurant atmosphere influences behavioral intentions. Positive emotions mediate the effect of restaurant atmosphere on behavioral intentions, positive emotions mediate the effect of justice received on behavioral intentions and fairness received affects behavioral intentions.

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Restaurant Atmosphere Perceived Fairness Positive Emotions and Behavioral Intentions Restaurant Atmosphere Perceived Fairness Positive Emotions and Behavioral Intentions

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

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Cara Mengutip
Simalango, R. E., Salim, M., Saputra, F. E., Praningrum, P., & Murni, T. (2021). PENGARUH ATMOSFIR RESTORAN DAN KEADILAN YANG DITERIMA TERHADAP NIAT PERILAKU YANG DIMEDIASI OLEH EMOSI POSITIF PADA KONSUMEN RESTORAN. Management Insight: Jurnal Ilmiah Manajemen, 16(2), 175–192. https://doi.org/10.33369/insight.16.2.%p
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