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Abstract
This research was conducted in Kepahiang District, Bengkulu Province which had been held from April 29, 2015 until May 29, 2015. The purposes of this study were (1). To determine level of service quality rice seed Cigeulis in BBIPP, (2). To determine level of Satisfaction of consumers to services rice seed Cigeulis. The method used for the service is a method Importance Performance Analysis (IPA) and the level of satisfaction using the Customer Satisfaction Index (CSI). From the CSI service Cigeulis rice seed in the district Kepahiang Bengkulu province amounted to 80,35% of this index is on a scale satisfied.
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References
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References
Mardikanto, T. 1994. Penyuluhan Pembangunan Pertanian. Universitas Negeri Sebelas Maret Surakarta Press. Surakarta.
Mubyarto. 1989. Pengantar Ekonomi Pertanian. Pustaka LP3ES Indonesia. Jakarta.
Stratford. 2004. Stratford on Avon District Council Costumer Statisfuction Indeks. Diunduh pada tanggal 24 Oktober 2013 dari, http://www.Stratford.gof.uf/community/council-805.cfm.htm.
Supranto, J. 2002. Metode riset: aplikasi dalam pemasaran edisis ke 7. Jakarta: Reneka Cipta.
Supramto, J. 2006. Pengukuran Tingkat Kepuasan Pelanggan: Untuk Menaikkan Pangsa Pasar. Rineka Cipta. Jakarta.
Supranto, J. 2011. Pengukuran Tingkat Kepuasan Pelanggan: Untuk Menaikkan Pangsa Pasar. Rineka Cipta. Jakarta.
Tjiptono, Fandy, dan Gregorius Chandra. 2005. Service, Quality, and Satisfaction. Penertbit Andi. Yogyakarta.
Surachman, Winarno. 1994. Pengantar Penelitian Ilmiah. Alumni. Bandung.
Yola, M., dan Budianto D. 2013. Analisis Kepuasan Konsumen terhadap Kualitas Pelayanan dan Harga Produk pada Supermarket dengan Menggunakan Metode Importance Performance Analysis. (Jurnal Optimasi System Industry. 12(2): 301-309.
Yudono, Prapto. 2003. Ilmu Pertanian: Peran Pusat Perbenihan sebagai Mediator Stekholder Implementasi Suatu Program Perbenihan. Vol.10 No. 1. Hal. 77-84. UGM. Yogyakarta.