Rica Hariance(1), Afrianingsih Putri(2), Nofialdi Nofialdi(3),
(1) Program Studi Agribisnis, Fakultas Pertanian, Universitas Andalas, Indonesia
(2) Program Studi Agribisnis, Fakultas Pertanian, Universitas Andalas, Indonesia
(3) Program Studi Agribisnis, Fakultas Pertanian, Universitas Andalas, Indonesia


The growing number of coffee agro-industries, the increase of consumers’ interest in coffee, and the challenges of industrial revolution 4.0, are driving demand for improving coffee agro-industry business. It encourages entrepreneurs to develop their entreprenuerial skills. This study aims to analyze the entrepreneurial spirit of the coffee agro-industry’s entrepreneur in Bukittinggi city in encountering industrial revolution 4.0. Bukittingi was selected as the study area due to leading tourist destinations in West Sumatera and its coffee agro-industry known as "Rang Bukik Apik". This research used survey method. Thirty coffee agro-industry entreprenuers were selected by simple random sampling technique. The research found that of 15 indicators assessed, the average of all indicator’s summary is 82.49%. Coffee agro-industry actor in Bukittinggi are people who are willing to take all risks, always think about goals, confident, like a challenges, like to take full outhority over themselves, optimistic, happy to immerse themselves into a work, statisfied with their product, have a high standar for the quality of work, considers of that personal and professional development is more important than senses of calm, money and prestige, likes to work hard and can combine the power of reason and intusion. To conclude, coffee agro-industry’s entrepreneurs are characterized by their high entrepreneurial spirit and capability to develop their business through product innovation and manufacturing of value-added products. At the same time, these charactiristics would be able to support entrepreneurs in facing industrial revolution era 4.0 challenges.


agroindustry, coffee, entrepreneurial spirit


Alma, B. 2013. Kewirausahaan Edisi Revisi. Bandung: Alfabeta.

Aydin, D. G., Araz, B., & Ozer-Imer, I. 2018. Adventurous and charismatic spirits: Entrepreneurs of Veblen and Schumpeter. Economics Letters, 169, 24–26. https://doi.org/10.1016/j.econlet.2018.05.004

Badan Pusat Statistik. 2015. Peningkatan Kinerja Pertanian Menuju Kedaulatan Pangan. Jakarta: BPS.

Badan Pusat Statistik Sumatera Barat. 2018. Sumatera Barat Dalam Angka. Padang: BPS.

Brehmer, M., Podoynitsyna, K., & Langerak, F. 2018. Sustainable business models as boundary-spanning systems of value transfers. Journal of Cleaner Production, 172, 4514–4531. https://doi.org/10.1016/j.jclepro.2017.11.083

Brixiova, Z., & Égert, B. 2017. Entrepreneurship, institutions and skills in lowincome countries. Economic Modelling, 67(June 2016), 381–391.https://doi.org/10.1016/j.econmod.2017.02.020

Direktorat Jenderal Perkebunan. 2017. Kopi. 83. Retrieved from


Giuliani, E., Ciravegna, L., Vezzulli, A., & Kilian, B. 2017. Decoupling Standards from Practice: The Impact of In-House Certifications on Coffee Farms’ Environmental and Social Conduct. World Development, 96, 294–314. https://doi.org/10.1016/j.worlddev.2017.03.013

Hassim, A. 2016. Revolusi Industri 4.0. Investor Daily Indonesia, -.

Kashmir. 2010. Kewirausahaan. Jakarta: Raja Grafindo Persada.

Nazir, M. 2009. Metode Penelitian Cet. Ke-5. Jakarta: Ghalia Indonesia.

Nunes, L. B. 2016. Schumpeter’s entrepreneurs in the 20th century: The Tucker automobile. Technological Forecasting and Social Change, 102, 14–20. https://doi.org/10.1016/j.techfore.2015.02.021

Palmer, C., Niemand, T., Stöckmann, C., Kraus, S., & Kailer, N. 2019. The interplay of entrepreneurial orientation and psychological traits in explaining firm performance. Journal of Business Research, 94 (November 2017), 183–194.


Rauter, R., Jonker, J., & Baumgartner, R. J. 2017. Going one’s own way: drivers in developing business models for sustainability. Journal of Cleaner Production, 140, 144–154. https://doi.org/10.1016/j.jclepro.2015.04.104

Setyawan, A. B., & Masodah. 2013. Analisis Kepemilikan Jiwa Wirausaha Pada Pelaku Usaha Kecil dan Menengah di Kota Depok. Proceeding PESAT (Psikologi, Ekonomi, Sastra, Arsitektur & Teknik Sipil), 5, 8–9.

Soedjais, Z. 2003. Good Governance, Daya Saing dan Investasi Global. Jurnal Ilmu Sosial dan Politik, 6(3):209-328

Sugiyono. 2004. Metode Penelitian Bisnis. Bandung: Alphabeta.

Tuluce, N. S. 2015. Term of Strategic Entrepreneurship and Schumpeter’s Creative Destruction Theory. Procedia - 207 ( 2015 )(Social and Behavioral Sciences), 720 – 728.

Van Loo, E. J., Caputo, V., Nayga, R. M., Seo, H. S., Zhang, B., & Verbeke, W. 2015. Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes. Ecological Economics,118,215–225. https://doi.org/10.1016/j.ecolecon.2015.07.011

DOI: https://doi.org/10.31186/agrisep.19.2.275-288

Article Metrics

 Abstract Views : 0 times
 PDF (Bahasa Indonesia) Downloaded : 0 times


  • There are currently no refbacks.

Copyright (c) 2020 Rika Hariance, Afrianingsih Putri, Nofialdi Nofialdi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

AGRISEP views Statistic View MyStat

This journal has been indexed by: :

 Find in a library with WorldCatHasil gambar untuk index copernicus