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Abstract
Era digitalisasi menghadirkan efek ganda yakni sebagai simbol kemajuan teknologi dan sekaligus kemunduran dalam beragam ranah yang sebelumnya tidak terkait dengan proses digital tersebut. Industri buku adalah salah satu ranah yang mengalami kemunduran karena kehadiran digitalisasi. Perdagangan buku adalah salah satu sektor yang dapat menggambarkan kemasifan eksistensi digitalisasi yang dimaksud. Hal ini dapat terlihat sejak mulai dari proses pencetakan, penerbitan sampai pada pemasaran buku. Penelitian ini dilakukan di area Terminal Senen, DKI Jakarta, dengan menggunakan pendekatan kualitatif dalam studi kasus. Penelitian ini memiliki tujuan untuk memberikan deskripsi terkait praktik perdagangan buku di Terminal Senen dan strategi bertahan mereka dalam era digitalisasi. Pengumpulan data primer dilakukan dengan memanfaatkan observasi dan wawancara mendalam terhadap sejumlah informan, sementara data sekunder diperoleh lewat sejumlah laporan/ dokumen berita terpercaya dan data statistik. Berdasarkan observasi dan wawancara mendalam tersebut, maka ditemukan dan dihasilkan kesimpulan bahwa para pedagang tetap optimis terhadap kios buku fisik namun dengan pertimbangan bahwa mereka harus mengkolaborasikan metode pemasaran dan perdagangan online dan offline. Sebab masih ada pelanggan yang mengaku lebih nyaman dan puas ketika datang untuk memilih dan membawa pulang buku fisik. Selain itu, sejarah dan ingatan masyarakat terhadap perdagangan buku di Terminal Senen yang sudah berlangsung selama puluhan tahun tidak mudah diabaikan begitu saja. Lebih lanjut, ketekunan kelompok Etnis Batak yang mendominasi perdagangan buku di sana dengan image tertentu juga menjadi hal menarik untuk dikaji.
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References
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References
Ahyat, Ita Syamtasiyah. 1998. Pasar Tua Di DKI Jakarta: (Pasar Baru, Pasar Glodok, Pasar Ikan, Pasar Senen, Pasar Tanah Abang). Depok.
Bruner, Edward M. 1972. Batak Ethnic Associations in Three Indonesian Cities. The University of Chicago Press Journals 28(3).
Creswell, J. W. 2007. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. In L. C. Shaw (Ed.), Health Promotion Practice (Second, Vol. 16, Issue 4). Sage Publication.
https://doi.org/10.1177/1524839915580941
Di, Qi. 2017. An Examination of the Effects of Service Quality, Student Satisfaction and University Reputation on Student Loyalty.” Pp. 1–217 in International Conference in Innovative Business and Entrepreneurship, edited by R. Paengkaesorn. Lak Hok: Rangsit University.
Dionísio, Pedro, Carmo Leal, Hélia Pereira, and Maria Fátima Salgueiro. 2013. Piracy Among Undergraduate and Graduate Students: Influences on Unauthorized Book Copies. Journal of Marketing Education 35(2).
Fauzie, Yuli Yanna. 2018. Penjualan Buku Tergerus, Toko Buku Milik Lippo Genjot e-Book. Retrieved (https://www.cnnindonesia.com/ekonomi/20180417174106-92-291485/penjualan-buku-tergerus-toko-buku-milik-lippo-genjot-e-book).
Garwe, Evelyn Chiyevo. 2014. Reducing Book Piracy: The Role of the Higher Education Sector. International Research in Education 2(2).
Handayani, Maulida Sri. 2016. Me (mendeley)lawan Goliat Perdagangan Buku. Retrieved (https://tirto.id/melawan-goliat-perdagangan-buku-835).
Igesha, Peter M. 2019. Assessing the Role of Demand and Supply Apects in Book Piracy: Case of Nairobi City County, Kenya. Kenyatta University.
IKAPI. 2015. Buku Indonesia Dalam Angka. Jakarta.
Maceviciute, Elena, Birgitta Wallin, and Kersti Nilsson. 2015. Book Selling and E-Books in Sweden. Libellarium 8(1):15.
Neuman, W. Lawrence. 2014. Social Research Methods: Qualitative and Quantitative Approaches. Seventh. edited by Y. K. Djamba. Essex: Pearson Education Limited.
Picodi. 2019. “Pembelian Buku Di Indonesia (Dan Di Seluruh Dunia).” Retrieved (https://www.picodi.com/id/mencari-penawaran/pembelian-buku-di-indonesia-dan-di-seluruh-dunia).
PPID Prov.DKI Jakarta. 2005. Data Terminal Prov. DKI Jakarta. Retrieved (www.ppid.jakarta.go.id).
Ratnasari, Yuliana. 2017. IKAPI: Minat Baca Meningkat, Penjualan Buku Menurun. Retrieved (https://tirto.id/ikapi-minat-baca-meningkat-penjualan-buku-menurun-cnpA).
Sinaga, Dannerius. 1993. Aktivitas Ekonomi Dan Sistem Kekerabatan Orang Batak Toba Di Jakarta: Studi Kasus Pedagang Dan Calo Buku Senen. Universitas Indonesia.