THE IMPLEMENTATION OF BENGKULU MAYOR REGULATION NUMBER 20 OF 2022 CONCERNING REGIONAL INNOVATION (A Case Study of The HD OTO Program)

Abstract

This research focuses on the implementation of Bengkulu Mayor Regulation Number 20 of 2022 concerning Regional Innovation through the HD OTO Program. The HD OTO Program is a public service innovation in which the Mayor's and Deputy Mayor's official vehicles are lent to prospective brides and grooms for use on their wedding day falling on weekends. The purpose of this research is to analyze the implementation of the HD OTO Program based on four main aspects of Mulgan and Albury's (2003) Public Sector Innovation Theory: creation of new ideas, effective implementation, increased efficiency and effectiveness, and sustainability and scalability. This research employs a qualitative method with a descriptive analytical approach. Data collection was conducted through observation, in-depth interviews, and documentation. The research findings indicate that the HD OTO Program is a creative innovation that utilizes government assets during non-operational times to serve the community. The program is implemented with a structured yet flexible execution mechanism, supported by specific budget allocations and trained human resources. This program has demonstrated significant resource optimization and positive impact on public services, evidenced by a 95% user satisfaction rate and an increase in public trust in the government from 75% to 84%. The program also has continuous evaluation mechanisms and high replication potential. The main challenges in program implementation include limitations in the number of vehicles and personnel, as well as documentation and monitoring systems that are not yet fully integrated. This research yields six propositions that can serve as a foundation for the development of public service innovation theory and practice more contextual to conditions in Indonesia.