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Abstract
The Gross Regional Domestic Product (GRDP) of Musi Rawas Regency continues to increase significantly. One of the sectors contributing the second-largest share is agriculture, forestry, and fisheries. This sector accounts for 29.42% of Musi Rawas Regency's total GRDP. It includes food crop agriculture, horticulture, plantation crops, livestock, and agricultural and animal hunting services for commercial purposes. In 2021, the area of oil palm plantations in Musi Rawas Regency was 38,542.10 hectares, with a production of 106,339.69 quintals of palm oil. The purpose of this research is to analyze the leading commodities, identify internal and external factors influencing their development, and develop strategies to advance their development in the Musi Rawas Regency. The research respondents include academics and practitioners, and the study uses both primary and secondary data. The data analysis methods employed are the Analytic Hierarchy Process (AHP) and SWOT analysis. The results of the Analytic Hierarchy Process analysis indicate that the leading plantation commodity in Musi Rawas Regency is oil palm cultivation (0.377), followed by rubber plantations (0.213), coconut (0.136), coffee (0.134), cocoa (0.098), and sugarcane (0.042). The priority strategy for developing the Leading commodity of oil palm plantations in Musi Rawas Regency is to improve supporting facilities and infrastructure.
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Copyright (c) 2025 Rahmat Bayu Saputra, Ketut Sukiyono, Musriyadi Nabiu

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References
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References
Amarullah, T., Zuaridah, S., & Gazali, M. (2020). Strategi Peningkatan Pendapatan Nelayan Skala Kecil Berkelanjutan Melalui Pemanfaatan Potensi Gurita (Octopus Sp) di Kabupaten Simeulue Provinsi Aceh. Jurnal Perikanan Tropis, 7(1), 13–25.
Arafah, W., & Matheos, R. C. D. (2017). Determining factors of potential economy sectors of bantaeng regency in South Sulawesi Province of Indonesia: an analysis using the location quotient approach. International Journal of Business and Management, 12(7), 183-183.
Arifin, B., & D. J. Rachbini. (2001). Political Economy and Public Policy. Jakarta: PT Grasindo.
Dwijatenaya, I. B. M. A., Nugroho, A. E., & Rossy, R. (2020). Analisis Swot pada Implementasi Manajemen Produksi dalam Agribisnis Kelapa Sawit Rakyat di Desa Menamang Kanan Kecamatan Muara Kaman Kabupaten Kutai Kartanegara. Jurnal Magrobis, 20(1), 156-168.
BPS Musi Rawas Regency. (2022). Musi Rawas dalam Angka 2022.
Daryanto, A., & Hafizrianda, Y. (2010). Model-Model Kuantitatif Untuk Perencanaan Pembangunan. Ekonomi Daerah: Konsep dan Aplikasi. PT Penerbit IPB Press. Bogor.
Purba, K. F., Evalia, N. A., Teapon, R. R. H., Rumkel, N., & Dewi Hayati, P. K. (2023). Foresight Strategy for Sustainable Oil Palm Development in East Halmahera Indonesia. International Journal of Sustainable Development & Planning, 18(7):2167–2175.
Hermanto, B., & Wahyuni, S. (2021). Strategi Pengembangan Sistem Agribisnis Kelapa Sawit (Elaeis Guineensis Jacq) Di Kabupaten Labuhan Batu Utara. Jurnal Potensi, 1(1), 23-35.
Damanik, D. H., & Iskandar, D. D. (2019). Strategi Pengembangan Desa Wisata (Studi Kasus: Desa Wisata Ponggok). Jurnal Ilmu Ekonomi dan Pembangunan, 19(2), 120-127.
Salomina, J. A. (2016). The Role Of The Agriculture Sector In Regional Development Disparity In Pegunungan Arfak Regency.
Keratorop, M., Widiatmaka, W., & Suwardi, S. (2016). Arahan pengembangan komoditas unggulan pertanian tanaman pangan di Kabupaten Boven Digoel Provinsi Papua. Plano Madani: Jurnal Perencanaan Wilayah dan Kota, 5(2), 143-157.
Widnyana, I. K., Karunia, I. P., & Sujana, I. P. (2020). Strategy for Development of Tourist Village in Bali Island. Int. J. Res. Granthaalayah, 324-330.
Suryana, N. K., & Eliaser, E. (2019). Strategi Pengembangan Sumberdaya Manusia Di Perkebunan Kelapa Sawit Rakyat Desa Punan Malinau Kecamatan Segah Kabupaten Berau. Jurnal Borneo Humaniora, 2(2), 33-41.
Nainggolan, H. L., Gulo, C. K., Waruwu, W. S. S., Egentina, T., & Manalu, T. P. (2021). Strategi Pengelolaan Usahatani Kelapa Sawit Rakyat Masa Pandemi Covid-19 di Kecamatan STM Hilir Kabupaten Deli Serdang, Provinsi Sumatera Utara, Indonesia. Agro Bali: Agricultural Journal, 4(2), 260-275.
Putra, A. P., Amalia, F. R., & Utami, S. W. (2019). Community-Based Agro-Tourism Development Strategy For Sumber Arum Village, Songgon, Banyuwangi. International Journal of Applied Sciences in Tourism and Events, 3(1), 68-80.
Rangkuti, F. (2004). Riset Pemasaran. Cetakan Kelima. Jakarta: PT. Gramedia Pustaka Utama.
Saghaei, M., Fazayeli, L., & Shojaee, M. R. (2012). Strategic Planning for a Lubricant Manufacturing Company Using SWOT Analysis, QSPM model (One of the Top Companies of the Iranian Oil, Gas, and Petrochemical Products Exporters’ Association). Australian Journal of Business and Management Research, 1(10), 18–24.
Sukiyono, K. & S. Widiono (2020). Mengoptimalkan Sumber Daya Ekonomi Rumah Tangga untuk Mengurangi Tekanan Penduduk di Desa di Sekitar Taman Nasional Kerinci Seblat Bengkulu. Jurnal Manajemen Hutan Tropika, 26(3), 268–281, December 2020.
Soelistyari, H. T., R. Alfian, & D. Budiyono. (2020). Strategi Pengembangan SWOT agrowisata di Desa Pandansari LOR, Kabupaten Malang. Jurnal Buana Sains, 20 (2) : 149–160.
Umar, H. (2008). Strategic Management in Action. PT. Gramedia Pustaka Utama. Jakarta.
Wardoyo, P. (2011). Enam Alat Analisis Manajemen. Semarang; Semarang University Press.