Main Article Content
Abstract
This research aims to explore the beautiful construction that develops among female students who use Korean skincare products in the city of Medan. The research method used is descriptive qualitative with data collection methods through observation, in-depth interviews and documentation. The research results show that the definition of beauty varies greatly in the current era of globalization. For female Korean skincare users in Medan City, the construction of a beautiful reality occurs through three simultaneous stages: externalization, objectivation, and internalization. At the externalization stage, beauty is defined as physical appearance. The objectification stage revealed that the informants' knowledge about the concept of beauty was increasingly diverse. At the internalization stage, beauty is defined as a combination of visible physical beauty and inner beauty, which complement each other.
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References
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References
Arsitowati, Winta Hari. 2017. “Kecantikan Wanita Korea Sebagai Konsep Kecantikan Ideal Dalam Iklan New Pond’s White Beauty: What Our Brand Ambassadors Are Saying.” HUMANIKA 24(2). doi: 10.14710/humanika.v24i2.17572.
Aurelia, Joan. 2022. “Melawan Pengaruh Kolonialisme Terhadap Standar Kecantikan.” Tirto.Id. Retrieved April 25, 2024 (https://tirto.id/melawan-pengaruh-kolonialisme-terhadap-standar-kecantikan-gql5).
Badan Pusat Statistik. 2020. “Jumlah Penduduk Kota Medan Menurut Kelompok Umur Dan Jenis Kelamin 2019. Jumlah Penduduk Kota Medan Menurut Kelompok Umur Dan Jenis Kelamin 2019. .” Retrieved October 28, 2020 (https://Medankota.bps.go.id/).
Berger, Peter L. 1990. Tafsir Sosial Atas Kenyataan: Risalah Tentang Sosiologi Pengetahuan . edited by Hasan Basari. Jakarta: LP3ES.
Berger, Peter L. 1991. Langit Suci : Agama Sebagai Realitas Sosial. edited by Hartono. Jakarta: LP3ES.
Besman, A., R. Septrina, and PH Rahman. 2018. “The Change of Beauty Standard, A Korean Wave Phenomenon Findings from Bandung City.” in Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018). Paris, France: Atlantis Press.
Bungin, Burhan. 2008. Konstruksi Sosial Media Massa: Kekuatan Pengaruh Media Massa, Iklan Televisi, Dan Keputusan Konsumen Serta Kritik Terhadap Peter L. Berger & Thomas Luckmann. Jakarta: Kencana.
Desiyanti, Niken Monica, Diyantari, and Admin Lililacs. 2022. “Beauty Standard Construction in Magazine Advertisements.” Lililacs Journal : English Literature, Language, and Cultural Studies Journal 2(1):27–35. doi: 10.21009/lililacs.021.03.
Dove. 2017. “The Dove Global Beauty and Confidence Report.” Retrieved October 24, 2020 (https://digitaluniversity.womendeliver.org/wp-content/uploads/2020/05/Mod-1-2017-Dove-Global-Girls-Beauty-and-Confidence-Report.pdf).
Jahidin, Surman, and M. R. S. Ahmad. 2019. “Konstruksi Makna Cantik Pada Mahasiswa Fakultas Ilmu Sosial Universitas Negeri Makassar.” Jurnal Sosialisasi 6(3):108–13. doi: https://doi.org/10.26858/sosialisasi.v0i0.13252.
Kardinal, Gloria Theodora. 2021. “Globalization for South Korea’s Cultural Industry: The Future of K-Pop in The Untact Era.” Jurnal Asia Pacific Studies 5(1). doi: 10.33541/japs.v5i1.3026.
Melliana, Annastasia. 2006. Menjelajah Tubuh: Perempuan Dan Mitos Kecantikan. Yogyakarta: LKIS.
Muth, C., J. Briesen, and C. Christian Carbon. 2020. “‘I like How It Looks but It Is Not Beautiful’: Sensory Appeal beyond Beauty.” Poetics 79. doi: 10.1016/j.poetic.2019.101376.
Nagara, M. Rizki, and Lestari Nurhajati. 2022. “The Construction and Adoption of Beauty Standard by Youth Female as the Consumer of K-Beauty Products in Indonesia.” Jurnal Riset Komunikasi 5(2):258–77. doi: http://dx.doi.org/10.38194/jurkom.v5i2.543.
Nawiroh, Siti, and Rohmadtika Dita. 2020. “Construction Of Women’s Beauty On The Feature How To Do In The Beauty Fimela.Com.” Jurnal ISIP: Jurnal Ilmu Sosial Dan Ilmu Politik 17(1):38. doi: 10.36451/j.isip.v17i1.36.
Nurdiyana, Tutung. 2018. “Construction of Banjar Women Beauty in Kalimantan Selatan Indonesia.” Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences 1(3):404–12. doi: 10.33258/birci.v1i3.64.
Sari, Andi Tri Purnama. 2017. “‘Tidak Menang Tampang Doang’: Kombinasi Outer Dan Inner Beauty Di Kalangan Mahasiswi.” Etnosia: Jurnal Etnografi Indonesia 2(1):1–18. doi: https://doi.org/10.31947/ETNOSIA.V2I1.2958.
Smart, A. 2010. Perawatan Modern Untuk Kecantikan Wanita. Yogyakarta: Katahati.
Sugiyono. 2010. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.
Synnott, Anthony. 2007. Tubuh Sosial: Simbolisme, Diri & Masyarakat. Yogyakarta: PT. Jalasutra.
Wulan, Annisa. 2021. “Kenali Apa Itu Beauty Privilege Dan Potensi Diskriminasi.” Fimela. Retrieved February 25, 2021 (https://www.fimela.com/beauty/read/4507123/kenali-apa-itu-beauty-privilege-dan-potensi-diskriminasi?).
Yusanto, Freddy. 2018. “Makna Cantik Dalam Iklan Magnificent Meaning In Advertising.” Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 4(1):1. doi: 10.25124/liski.v4i1.1192.
ZAP. 2020. “ZAP Beauty Index 2020.” Retrieved November 6, 2020 (https://www.scribd.com/document/551044944/ZAP-Beauty-Index-Agustus-2020).