Main Article Content
Abstract
This research examines the creative industry in the field of endek, namely Ayu Windy Tenun Ikat which developed as one of the fashion businesses as an effort to preserve Balinese culture, namely endek. Creative industries are increasingly intensified for the development of skills, creativity, and talents possessed by individuals in creating welfare and employment. Developments regarding the development of tourism-based industries are carried out to improve the regional economy without neglecting socio-cultural aspects. This research uses qualitative methods with a case study approach to meet the need for a detailed, complete and comprehensive understanding of problems with varied and abundant data acquisition. Based on the results of the research, it was found that aAyu Windy Tenun Ikat is a fashion creative industry using cultural heritage that always implements creativity in every innovation. Ayu Windy Tenun Ikat is able to become an innovative actor, an actor who guards cultural heritage with concrete steps that are able to reverse the dominant discourse, as well as being able to take part in improving the economy and supporting the development of Bali tourism. The spirit of preservation is executed by the social practice of commodification of endek fabrics into various fashion products with a modern touch such as bandos, polo T-Shirts, tablecloths, pillowcases, sandals, and so on. The social practice of commodification of endek cloth in MSMEs Ayu Windy Tenun Ikat starts from the establishment of a woman's social values, the desire to have a business, economic expansion supported by the accumulation of various kinds of capital (social, capital, cultural and symbolic) available in her environment. At the same time, the use of physical and non-physical domains is very important to be carried out in order to expand business names and product sales.
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References
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References
Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode Penelitian Kualitatif Studi Pustaka. Edumaspul: Jurnal Pendidikan, 6(1), 974–980. https://doi.org/10.33487/edumaspul.v6i1.3394
Aleksandrova, A. (2021). Covid-Based Neologisms in Media Texts. KNOWLEDGE-International Journal, 46(6), 993–996. https://doi.org/10.38003/zrffs.15.4
Amsari, S., Sy, S. E., & Windu Anggara, M. E. (2023). Ekonomi Kreatif. umsu press.
Antara, M., & Yogantari, M. V. (2018). Keragaman Budaya Indonesia Sumber Inspirasi Inovasi Industri Kreatif. SENADA (Seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 1, 292–301. https://eprosiding.idbbali.ac.id/index.php/ senada/article/view/68
Ariani, N. M. (2019). Pengembangan Kain Endek sebagai Produk Penunjang Pariwisata Budaya di Bali. Jurnal Ilmiah Hospitality Management, 9(2), 146–159. https://doi.org/10.22334/jihm.v9i2.154
Arika, D., Syarief, E., & Amboro, Y. P. (2023). Perlindungan Hukum Atas Mode Pakaian Sebagai Desain Industri Di Indonesia. Jurnal Yustisiabel, 7(2), 264–283. https://doi.org/10.32529/yustisiabel.v7i2.2429
Badan Pariwisata Dan Ekonomi Kreatif, & Kementerian Pariwisata Dan Ekonomi Kreatif. (2023, October 13). Siaran Pers: Menparekraf: Tenaga Kerja Sektor Ekonomi Kreatif Terbukti Lebih Cepat Pulih dari Pandemi.
Dantes, N. (2012). Metodelogi penelitian. Yogyakarta: CV Andi Offset.
Fathurokhmah, F. (2023). Wacana Kritis Klaim Kebenaran Isu Keagamaan Masa Krisis Di Media Sosial-Damera Press. Damera Press.
Fatmawati, N. I., & Sholikin, A. (2020). Pierre Bourdieu dan konsep dasar kekerasan simbolik. Madani Jurnal Politik Dan Sosial Kemasyarakatan, 12(1), 41–60. https://doi.org/10.52166/madani.v12i1.3280
Hartatik, H., Rukmana, A. Y., Efitra, E., Mukhlis, I. R., Aksenta, A., Ratnaningrum, L. P. R. A., & Efdison, Z. (2023). TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis Kekinian dengan Teknologi Digital. PT. Sonpedia Publishing Indonesia.
Hasan, S., Elpisah, E., Sabtohadi, J., Nurwahidah, M., Abdullah, A., & Fachrurazi, F. (2022). Manajemen Keuangan. Penerbit Widina. https://doi.org/10.22225/politicos. 3.1.2023.59-75
Pramestisari, N. A. S., Kebayatini, N. L. N., & Putra, K. A. D. (2023). Komodifikasi Nilai Kesakralan (Transformasi Fungsi Ruang Dalam Perspektif Heterotopia di Pura Dalem Ped). POLITICOS: Jurnal Politik Dan Pemerintahan, 3(1), 59–75.
Pratama, B. I., Anggraini, C., Pratama, M. R., Illahi, A. K., & Ari, D. P. S. (2021). Metode Analisis Isi (Metode Penelitian Populer Ilmu-Ilmu Sosial). UNISMA PRESS.
Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial sebagai Media Promosi. Jurnal Common, 3(1), 71–80. https://doi.org/10.34010/common.v3i1.1950
Rajab, B. (2022). PEMBENTUKAN MODAL SOSIAL DAN KEPENTINGAN EKONOMI-POLITIK NEGARA. Jurnal Interaksi Sosiologi, 1(1), 79–121. http://jos.unsoed.ac.id/index.php/jis/article/view/6556
Sakinah, N. A., & Sakti, A. W. (2024). Adaptasi Naga Air Film Raya and The Last Dragon pada Busana Kreasi. Journal on Education, 6(2), 13662–13669. https://doi.org/10.31004/joe.v6i2.5096
Sari, N. M., & Retnaningsih, E. (2020). Strategi Pengembangan Science Techno Park melalui Ekosistem Inovasi dalam Rangka Peningkatan daya Saing Daerah Provinsi Sumatera Selatan. Publikasi Penelitian Terapan Dan Kebijakan, 3(1), 1–20. https://doi.org/10.46774/pptk.v12i1.114
Suketi, N. N. (2020). Kedudukan Perempuan Dalam Perspektif Hukum Waris Bali. Indonesia Prime.
Sulistyadi, Y., Eddyono, F., & Entas, D. (2019). Pariwisata Berkelanjutan dalam Perspektif Pariwisata Budaya di Taman Hutan Raya Banten. Uwais Inspirasi Indonesia.
Syahbudi, M., & Ma, S. E. I. (2021). Ekonomi Kreatif Indonesia: Strategi Daya Saing UMKM Industri Kreatif Menuju Go Global (Sebuah Riset Dengan Model Pentahelix). Merdeka Kreasi Group.
Wulandari, P. K., Saraswati, D., & Damayanti, G. (2020). Ketahanan Sosial Pemuda Dalam Pengelolaan Wisata Budaya (Studi Pada Yayasan Lasem Heritage Di Lasem, Rembang, Jawa Tengah). Jurnal Ketahanan Nasional, 26(2), 249–272. https://doi.org/10.22146/jkn.56994
Zahra, A., & Hendrawan, A. (2017). Pemanfaatan Konsep Dekonstruksi Fashion Pada Lembaran Denim Sebagai Aplikasi Produk Fashion. Jurnal Seni Rupa, 5(3), 266–275. http://dx.doi.org/10.26742/atrat.v5i3.345