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Abstract
The process of forming a self-image on Instagram social media is called impression management, which is formed to give a positive impression to other people. This research uses a qualitative research method with a descriptive approach and focuses on the process of forming a self-image on Instagram social media using Erving Goffman's dramaturgical theory. This qualitative research uses a case study method by investigating how the process of @Roro_yustina's account as a celebrity forms her image through her Instagram social media account, with technical interviews to obtain data results. The results of this research show that the process of forming one's self-image on social media is very important, especially on social media, because the first thing the public sees is one's self-image, which can influence other people's first impressions. Roro Yustina, as a program celebrity, succeeded in forming a good self-image for the first time by carrying out self-presentation and impression management in accordance with the concept of dramaturgical theory. This is done in a way that Roro Yustina can maintain and control the impression given to her followers. Apart from that, using Erving Goffman's theory, especially front stage and back stage, it can be seen that Roro Yustina, as a celebrity, only shares positive things with her followers; on the other hand, there are some things that are not shared, such as her personal life and attitude on stage. behind or backstage
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References
Asry, Nahdatunnisa, Lisda Ariani Simabur, and Wahyuni Bailussy. 2022. “Communication Patterns in the Perspective of Dramaturgical Theory.” Palakka : Media and Islamic Communication 3(2):112–21. doi: 10.30863/palakka.v3i2.3457.
Fadiyah, Dina, and Jimmy Simorangkir. 2021. “Penggunaan Media Sosial Instagram Dalam Membangun Citra Positif Presiden Joko Widodo Pada Pilpres 2019.” Journal of Political Issues 3(1):13–27. doi: 10.33019/jpi.v3i1.48.
Lestari, Anggita, Muhammad Dandi Maulana, Achwan Noorlistyo Adi, Shinta Hartini Putri, Hanafi Hanafi, and Faisal Reza. 2024. “Self-Presentation of Mistresses (Erving Goffman’s Dramaturgy Study of Mistresses ‘Ani-Ani’ in Bandung).” International Journal of Research in Community Services 5(1):9–13. doi: 10.46336/ijrcs.v5i1.564.
Merunková, Lucie, and Josef Šlerka. 2019. Goffman´s Theory as a Framework for Analysis of Self Presentation on Online Social Networks. Vol. 13.
Purnamasari, Ayu, and Veby Agustin. 2019. “Hubungan Citra Diri Dengan Perilaku
Narsisisme Pada Remaja Putri Pengguna Instagram Di Kota Prabumulih.” Jurnal Psibernetika 11(2):115–32. doi: 10.30813/psibernetika.v11i2.1438.
Putri, Nabila Saridilla Reza, and Farida Farida. 2018. “Pembentukan Citra Diri Mahasiswa Fakultas Ilmu Komunikasi Universitas Dr. Soetomo Surabaya Dalam Instagram.” Jurnal Kajian Media 2(2):120–30. doi: 10.25139/jkm.v2i2.1380.
Restusari, Firda Nurafifah, and Nuke Farida. 2019. “Instagram Sebagai Alat Personal Branding Dalam Membentuk Citra Diri (Studi Pada Akun Bara Pattiradjawane).” Mediakom : Jurnal Ilmu Komunikasi 3(2):176–86. doi: 10.35760/mkm.2019.v3i2.2340.
Rizal, Muhammad, Ardiansah Putra, Muhammad Nadjib, Muhammad Akbar, Universitas Muhammadiyah Buton, Universitas Hasanuddin, and Universitas Hasanuddin. 2019. “Kemanfaatan Instagram Dalam Pembentukan Citra Diri Remaja Wanita Di Makassar the Use of Instagram in the Formation of the Self-Image of Teenage Women in Makassar.” Medialog: Jurnal Ilmu Komunikasi II(I):1–10. doi: https://doi.org/10.35326/medialog.v2i1.148.
Saputera, Revina, and Daniel Tamburian. 2019. “Pemanfaatan Media Sosial Instagram Oleh Endorser Dalam Membangun Citra Diri.” Prologia 2(2):473. doi: 10.24912/pr.v2i2.3732.
Satyanandani, Ketut Anindita, Merry Fridha Tri Palupi, and Mohammad Insan Romadhan. 2023. “Citra Diri Virtual Pada Pengguna Instagram (Studi Dramaturgi Pada Mahasiswa Ilmu Komunikasi Untag Surabaya).” Jurnal Representamen 9(01):87–97. doi: 10.30996/representamen.v9i01.7446.
Sholichah, M., and P. Febriana. 2022. “Konstruksi Citra Diri Dalam Media Baru Melalui Aplikasi Instagram (Analisis Semiotik Postingan Instagram@ Mayudyayunda).” Jurnal Spektrum Komunikasi 1–9.
Situmorang, WInda Romaboida, and Rahma Hayati. 2023. “Media Sosial Instagram Sebagai Bentuk Validasi Dan Representasi Diri.” Jurnal Sosiologi Nusantara 9(2):253–66. doi: ://doi.org/10.33369/jsn.9.1.111-118.
The, Vien Audrey, and Fransiska Kirana Gita Jayanti. 2022. “Pembentukan Personal Brand Dan Citra Pada Selebgram Melalui Aplikasi Instagram (Studi Kasus: Ashira Zamita).” JISIP (Jurnal Ilmu Sosial Dan Pendidikan) 6(4):2598–9944. doi: 10.36312/jisip.v6i4.3566/http.
Xiao, Angeline. 2018. “Konsep Interaksi Sosial Dalam Komunikasi, Teknologi, Masyarakat.” Jurnal Komunika : Jurnal Komunikasi, Media Dan Informatika 7(2). doi: 10.31504/komunika.v7i2.1486.
Yustina, Roro, (2023, November 6). Wawancara Pribadi