Main Article Content
Abstract
This research explores how the Tourism Awareness Group (Pokdarwis) implementing Community-Based Tourism (CBT) in Sanjai Tourism Village, Bukittinggi, West Sumatera. By describing the strategies they have developed to promote tourism. As tourism serves as a vital economic driver, requires community involvement for sustainability. Employing a qualitative approach, this research gathers data through in-depth interviews, observations, and document analysis to assess Pokdarwis’ strategies in fostering tourism growth within the village. The analysis is framed using Bourdieu’s theoretical concepts of habitus, capital, and field. Key findings show Pokdarwis: (1) developing tourism plans; (2) promoting the destination; (3) utilizing social capital; (4) empowering pokdarwis members. Bourdieu’s concepts of habitus and capital (cultural, social, economic) highlight how shared norms and networks empower Pokdarwis to lead CBT sustainably. By blending local culture, strategic action, and community participation, Pokdarwis strengthens economic benefits while preserving cultural identity. This approach offers a model for policymakers and practitioners to enhance CBT through grassroots collaboration and socio-cultural alignment
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References
Adikampana, Imade. 2017. Pariwisata Berbasis Masyarakat. Bali: Cakra Pres.
Andjar Asmara, Sebening, Dwiningtyas Padmaningrum, and Sugihardjo Sugihardjo. 2023. “Pariwisata Berbasis Masyarakat (Community Based Tourism) Dalam Pengelolaan Desa Wisata (Studi Kasus Desa Bleberan Kecamatan Playen Kabupaten Gunungkidul).” SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, Dan Antropologi 2(4):177–86. doi: 10.54443/siwayang.v2i4.1170.
https://publish.ojs-indonesia.com/index.php/SIWAYANG
Asmoro, Agung Yoga, Firdaus Yusrizal, and Indra Saputra. 2021. “Pariwisata Berbasis Masyarakat Di Desa Sekapuk: Sebuah Participatory Action Research.” JPPM (Jurnal Pendidikan Dan Pemberdayaan Masyarakat) 8(1):30–47. doi: 10.21831/jppm.v8i1.34144. https://journal.uny.ac.id/index.php/jppm/article/view/34144
Bandjar, Qhalfiah Hairun, B. Irwan Wipranata, and Sylvie Wirawati. 2022. “Studi Keberhasilan Pengelolaan Objek Wisata Berbasis Community Based Tourism (Cbt), Objek Studi : Pantai Ngurbloat, Kabupaten Maluku Tenggara.” Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa) 3(2):3467. doi: 10.24912/stupa.v3i2.12836. https://journal.untar.ac.id/index.php/jstupa
Giampiccoli, Andrea, and Janet Hayward Kalis. 2012. “Community-Based Tourism and Local Culture: The Case of the AmaMpondo.” PASOS Revista de Turismo y Patrimonio Cultural 10(1):173–88. doi: 10.25145/j.pasos.2012.10.017. https://www.pasosonline.org/en/
Giampiccoli, Andrea, and Melville Saayman. 2018. “South African Community-Based Tourism Operational Guidelines: Analysis and Critical Review.” African Journal of Science, Technology, Innovation and Development 10(6):759–70. doi: 10.1080/20421338.2018.1463653. https://www.tandfonline.com/
Hitchcock, Michael, Victor T. King, and Michael Parnwell. 2010. Heritage Tourism in Southeast Asia. Copenhagen: NIAS Press.
Muslimah, Hayana, Indraddin, and Azwar. 2022. “Upaya Badan Usaha Milik Desa Memberdayakan Masyarakat Melalui Pengembangan Community Based Tourism.” Syntax Literate : Jurnal Ilmiah Indonesia 7 (10). doi: 10.36418/syntax-literate.v7i10. https://jurnal.syntaxliterate.co.id/index.php/syntax-literate
Peni Arianita Wardani, Muhamad Farhan, Nur Afni Rachman, Achmad Fawwaz Nabiha, and Taufikkurrohman Taufikkurrohman. 2024. “Penguatan Praktik Community-Based Tourism Sebagai Upaya Perbaikan Pengelolaan Desa Wisata Sidomulyo.” Panggung Kebaikan : Jurnal Pengabdian Sosial 1(4):84–94. doi: 10.62951/panggungkebaikan.v1i4.769.
https://pkm.lpkd.or.id/index.php/PanggungKebaikan/index
Pike, Steven, and Stephen J. Page. 2014. “Destination Marketing Organizations and Destination Marketing: A Narrative Analysis of the Literature.” Tourism Management 41:202–27. doi: 10.1016/j.tourman.2013.09.009. https://www.sciencedirect.com/journal/tourism-management
Pitana, I. Gede. 2002. Tourism and Cultural Heritage. Yogyakarta: Pustaka Pelajar.
Pramanik, Purwanti Dyah, Rahmat Ingkadijaya, and Mochamad Achmadi. 2019. “The Role of Social Capital in Community Based Tourism.” Journal of Indonesian Tourism and Development Studies 7(2):62–73. doi: 10.21776/ub.jitode.2019.07.02.02. https://jitode.ub.ac.id/index.php/jitode
Ritzer, George. 2004. Teori Sosiologi Modern. Jakarta: Prenada Media.
Sakirin, I. Ketut Bagiastra, Murianto Murianto, Syech Idrus, and Rizal Kurniansah. 2021. “Peran Kelompok Sadar Wisata (Pokdarwis) Dalam Pengembangan Potensi Wisata Gunung Sasak Di Desa Kuripan Giri Sasaka.” Journal Of Responsible Tourism 1(2):55–62. doi: 10.47492/jrt.v1i1.993. https://ejournal.stpmataram.ac.id/JRT/index
Sari, Ines Wulan, and V. Indah Sri Pinasti. 2023. “Strategi Pokdarwis Dalam Pemberdayaan Masyarakat Melalui Desa Wisata (Studi Kasus Desa Wisata Giyanti, Wonosobo).” Dimensia: Jurnal Kajian Sosiologi 11(2):84–95. doi: 10.21831/dimensia.v11i2.59271. https://journal.uny.ac.id/index.php/dimensia/index
Sawu, Rudolfus Michael, and Dian Pramita Sugiarti. 2020. “Partisipasi Masyarakat Dalam Pengelolaan Community Based Tourism Di Desa Wisata Waturaka, Kabupaten Ende.” Jurnal Destinasi Pariwisata 8(1):119. doi: 10.24843/jdepar.2020.v08.i01.p16. https://ojs.unud.ac.id/index.php/destinasipar
Setiawan, Haris, Rahman Shaadikin, Ma’ruf Ma’ruf, Ninianti Ninianti, and Rosita Rosita. 2022. “Pemberdayaan Masyarakat Berbasis Community Based Tourism (CBT) Dalam Mewujudkan Desa Wisata Di Desa Sombu Kec. Wangi-Wangi Kab. Wakatobi.” Jurnal Pengabdian Masyarakat Berkarya 1(02):8–16. doi: 10.62668/berkarya.v1i02.75.
https://azramedia-indonesia.azramediaindonesia.com/
Silviana, Dayu, Marwan Arwani, and Ika Pasca Himawati. 2021. “Analisis Pengembangan Desa Wisata Di Desa Sumber Urip, Rejang Lebong, Bengkulu.” Jurnal Sosiologi Andalas 7(1):41–53. doi: 10.25077/jsa.7.1.41-53.2021. https://jsa.fisip.unand.ac.id/index.php/jsa
Sufiawan, Nur Ari, Verinita Verinita, Ranny Fitriana Faisal, Suryatman Desri, Erizal Erizal, Jauharry Jauharry, Winny Alna Marlina, Fatma Poni Mardiah, Lukman Lukman, Syaiful Anwar, and Nelvia Iryani. 2022. “Peningkatan Kapasitas Kelompok Sadar Wisata Berbasis Community Based Tourism Di Nagari Sitapa Kecamatan Luak Kabupaten Lima Puluh Kota.” Buletin Ilmiah Nagari Membangun 5(2):140–51. doi: 10.25077/bina.v5i2.395. https://buletinnagari.lppm.unand.ac.id/
Sugiyono. 2016. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.
Sulaiman, Adhi Iman, Chusmeru Chusmeru, and Bambang Kuncoro. 2019. “The Educational Tourism (Edutourism) Development Through Community Empowerment Based on Local Wisdom and Food Security.” International Educational Research 2(3):p1. doi: 10.30560/ier.v2n3p1.
Sulaiman, Adhi Iman, Chusmeru Chusmeru, Tri Nugroho Adi, and Agus Ganjar Runtiko. 2022. “Community Empowerment as Socio-Economic Education of Tourism Villages Based on Local Wisdom.” Education Quarterly Reviews 5(3). doi: 10.31014/aior.1993.05.03.524. https://www.asianinstituteofresearch.org/
Tolkach, Denis, and Brian King. 2015. “Strengthening Community-Based Tourism in a New Resource-Based Island Nation: Why and How?” Tourism Management 48:386–98. doi: 10.1016/j.tourman.2014.12.013. https://www.sciencedirect.com/journal/tourism-management
Tosun, Cevat. 2006. “Expected Nature of Community Participation in Tourism Development.” Tourism Management 27(3):493–504. doi: 10.1016/j.tourman.2004.12.004. https://www.sciencedirect.com/journal/tourism-management
Wahyuningtiyas, Amelia, and Tukiman. 2022. “Penerapan Community Based Tourism Sebagai Strategi Dalam Pengelolaan Wisata.” Societas: Jurnal Ilmu Administrasi Dan Sosial 11:109–23. doi: 10.35724/sjias.v11i1. https://ejournal.unmus.ac.id/index.php/societas