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Abstract
Kemiren Village in Banyuwangi Regency is a vital site for preserving the Osing language, a key element of the region's cultural identity. However, the influence of modernization, national language policies, and digital media has led to a decline in Osing usage, especially among younger generations. This study explores generational differences in Osing language use across Millennials, Generation Z, and Generation Alpha. Using a descriptive qualitative method, data were collected through interviews, observations, and document analysis, and then analyzed using Bogdan and Biklen's qualitative analysis framework. The findings reveal that Millennials still actively use Osing in both family and community settings, but a shift toward Indonesian is evident. Among Generation Z, Osing is used primarily in informal contexts, whereas among Generation Alpha, it is used minimally, with a preference for Indonesian and foreign languages. Despite this decline, various revitalization efforts—such as digital promotion of Osing music, cultural tourism events, and local government policies that integrate Osing into school curricula—demonstrate ongoing community and institutional commitment. The study underscores the need for a comprehensive strategy that incorporates cultural, educational, technological, and familial dimensions to ensure the continued use and transmission of the Osing language and to safeguard Kemiren's intangible cultural heritage.
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References
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References
Abtahian, Maya Ravindranath, Abigail C. Cohn, and Thomas Pepinsky. 2016. "Modeling Social Factors in Language Shift." International Journal of the Sociology of Language 2016(242):139–70. doi: 10.1515/ijsl-2016-0036.
Alimin, R., and R. Fajri. 2020. “Pergeseran Dan Pemertahanan Bahasa Pakpak Dialek Boang Di Kecamatan Rundeng Kota Subulussalam.” Journal Universitas Syiah Kuala Provinsi Aceh 8(1):429–41.
Ariesta, Wiwik, Atika Lisamawati Nur Qoyyimah, and Markhamah Markhamah. 2021. “Pergeseran Bahasa Baku: Ragam Bahasa Elitis Dalam Akun Instagram Humor Recehku.” Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya 4(3):259–74. doi: 10.30872/diglosia.v4i3.159.
Badan Pengembangan dan Pembinaan Bahasa. 2022. Pedoman Revitalisasi Bahasa Daerah. Jakarta.
Berahima, Ahdiani Marfu, and Arief Fiddienika. 2024. “Pemertahanan Bahasa Perantau Di Kota Makassar Sulawesi Selatan.” Journal Basataka 7(1):278–89.
Bryman, Alan. 2008. Social Research Methodology. 5th ed. New York: Oxford University Press.
Direktorat Jenderal Perimbangan Keuangan. 2021. Laporan Perkembangan Ekonomi Dan Fiskal Daerah Periode 18 s.d. 29 Januari 2021. Jakarta.
Hanggraito, Ahmadintya Anggit, Jemi Cahya, Adi Wijaya, and Randhi Nanang Darmawan. 2025. “Produk Intangible Wisata Budaya Sebagai Representator Nilai Budaya Osing Di Kabupaten Banyuwangi.” 5(April):175–88.
Hanggraito, Ahmadintya Anggit, and Ni Made Gandhi Sanjiwani. 2020. “Tren Segmentasi Pasar Dan Perilaku Wisatawan Taman Bunga Amaryllis Di Era 4.0.” Journal of Tourism and Creativity 4(1):43. doi: 10.19184/jtc.v4i1.14476.
Indiarti, Wiwin, and Abdul Munir. 2016. “Peran Dan Relasi Gender Masyarakat Using Dalam Lakon Barong Kemiren-Banyuwangi.” Patrawidya 17(1):82–103.
McCrindle, Mark. 2014. "The ABC of XYZ: Understanding the Global Generations." The ABC of XYZ: Understanding the Global Generations (October):264.
Miles, Mathew B., and A. Michael Huberman. 1992. Analisis Data Kualitatif : Buku Sumber Tentang Metode Baru. Jakarta: Penerbit Universitas Indonesia (UI -Press).
Moleong, L. J. 2007. Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Mulyawan, Wawan. 2022. “Analisis Penanggulangan Kemiskinan Melalui Metode Sharing Profit Pada Pengelolaan Wisata ‘ Pulau Ular ’ Di Desa Pai Kecamata Wera Kabupaten Bima Jurnal Administrasi Publik.” 4(2):146–53. doi: https://doi.org/https://doi.org/10.55542/saraqopat.v4i2.359.
Pepinsky, Thomas B., Maya Ravindranath Abtahian, and Abigail C. Cohn. 2024. "Urbanization, Ethnic Diversity, and Language Shift in Indonesia." Journal of Multilingual and Multicultural Development 45(7):2503–21. doi: 10.1080/01434632.2022.2055761.
Safitri, Dini, and Nada Arina Romli. 2022. "Optimalisasi Media Sosial Instagram Sebagai Media Promosi Produk UMKM Jatinegara Kaum." Jurnal Abdimas Perbanas 3(2):38–46. doi: https://doi.org/10.56174/jap.v4i2.532.
Sibarani, Tomson. 2016. "Preservation Batak Toba Language of Review." Medan Makna XIII(2).
Sutarto, Ayu. 2010. Kamus Budaya Dan Religi Using. 1st ed. Jember: Lembaga Penelitian, Universitas Jember.
Ulfa, Maria, Irma Dewi Isda, and Purwati Purwati. 2018. "The Shift of Acehnese Language: A Sociolinguistic Study to Preserve Regional Languages." Studies in English Language and Education 5(2):161–74. doi: 10.24815/siele.v5i2.8943.
