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Abstract
Sport massage and personal trainers are new steps in creating growth opportunities for the Creative Economy, the New Economy that transforms ideas and creates opportunities. The aims of this study are: 1) to determine the relationship between sports massage services and personal trainers to achieve health and fitness goals; 2) To find out what's the economic impact of increasing demand for sports massage services and personal trainers is. 3) To find out How consumer behavior changes when choosing between sports massage and personal training and how this affects the market. 4) To find out the role of sport massagers and personal trainers in driving business growth in the fitness industry. Methods of data analysis using descriptive percentages The sample population in this study was 50 people. The results showed that. 1) The relationship between sports massage services and personal trainers to achieve health and fitness goals 90% answered is very influential. 2) To find out what the economic impact of increasing demand for sports massage services and personal trainers is. 90% answered very impactful. 3) To find out how consumer behavior changes when choosing between sports massage and personal training and how this affects the market. 90% answered very influential. 4) To find out the role of sport massagers and personal trainers in driving business growth in the fitness industry 100% is very encouraging. The conclusion of this study is that 93% of sports massage and personal trainers can create a new economy. The message is that it is hoped that Physical Education students will be increasingly equipped with skills in dealing with opportunities.
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Copyright (c) 2023 Khaerul Anam, Muhammad Riyan Hidayatulloh, Lalu Moh Yuda Isnaini, Lalu Mardani Arinaza

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References
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References
Anam, K., Evitamala, L., & hariadi, H. (2021). Rehabilitas Pasca Covid-19 Dari Segi Fisik. Jurnal Porkes, 4(2), 76–80. https://doi.org/10.29408/porkes.v4i2.4151
Anggriawan, N. (2015). Peran Fisiologi Olahraga Dalam Menunjang Prestasi. Jurnal Olahraga Prestasi. https://doi.org/10.21831/jorpres.v11i2.5724
Ayuningtyas, A. F., Widyatmaja, I. G. N., & Sulistyawati, A. S. (2019). Strategi Pemasaran Untuk Meningkatkan Tingkat Penjualan Produk di Sang Spa Ubud Bali. Jurnal Kepariwisataan Dan Hospitalitas, 3(1), 195–210.
Dakić, M., Toskić, L., Ilić, V., Đurić, S., Dopsaj, M., & Šimenko, J. (2023). The Effects of Massage Therapy on Sport and Exercise Performance: A Systematic Review. Sports (Basel, Switzerland), 11(6). https://doi.org/10.3390/sports11060110
Damanik, F. (2019). Analisis Potensi Sport Tourism Di Wilayah Kabupaten Simalungun. 107. http://lib.unnes.ac.id/40172/1/upload fuad damanik.pdf
Davis, H. L., Alabed, S., & Chico, T. J. A. (2020). Effect of sports massage on performance and recovery: a systematic review and meta-analysis. In BMJ open sport & exercise medicine (Vol. 6, Issue 1, p. e000614). https://doi.org/10.1136/bmjsem-2019-000614
Evitamala, L., Anam, K., & Riyan Hidayatulloh, M. (2022). World Champion Superbike (Wsbk Mandalika) Kuta Lombok Nusa Tenggara Barat. Jurnal Porkes, 5(1), 73–78. https://doi.org/10.29408/porkes.v5i1.5364
Guntoro, T. S., Muhammad, J., & Qomarrullah, R. (2020). Faktor kemampuan fisik dan psikologis penunjang keterampilan atlet elit sepakbola Provinsi Papua. Jurnal SPORTIF : Jurnal Penelitian Pembelajaran. https://doi.org/10.29407/js_unpgri.v6i2.13768
Hamdani, R., & Hasye, F. A. (2019). Efek Latihan Fisik Terhadap Remodeling Jantung. Jurnal Kesehatan Andalas, 8(2), 427. https://doi.org/10.25077/jka.v8.i2.p427-437.2019
Janah, R. (2017). Analisis Tingkat Kebugaran Jasmani Pada Anak Usia 10-12 Tahun Di Roudhotul Janah Noortje Anita Kumaat. 07, 90–96.
Juhanis. (2013). Analisis Tingkat Kesegaran Jasmani Pada Siswa Sma Negeri 2 Sinjai Utara. Jurnal ILARA, IV(1), 25–34.
Knechtle, B. (2014). Relationship of Anthropometric and Training Characteristics with Race Performance in Endurance and Ultra-Endurance Athletes. Asian Journal of Sports Medicine, 5, 73–90. https://doi.org/10.5167/UZH-96685
Knechtle, B., & Nikolaidis, P. (2018). Physiology and Pathophysiology in Ultra-Marathon Running. Frontiers in Physiology, 9, null. https://doi.org/10.3389/fphys.2018.00634
Konrad, A., Glashüttner, C., Reiner, M. M., Bernsteiner, D., & Tilp, M. (2020). The Acute Effects of a Percussive Massage Treatment with a Hypervolt Device on Plantar Flexor Muscles’ Range of Motion and Performance. Journal of Sports Science & Medicine, 19(4), 690–694.
Kresnapati, P., & Setiawan, D. A. (2021). Pengaruh Teknik Dasar Manipulatif Sport Massage terhadap Penurunan Kadar Asam Laktat Atlet UKM Pencak Silat UPGRIS. Journal of Sport Coaching and Physical Education, 6(1), 52–58. https://doi.org/10.15294/jscpe.v6i1.46334.
Melton, D. I., Katula, J. A., & Mustian, K. M. (2008). The current state of personal training: An industry perspective of personal trainers in a small southeast community. Journal of strength and conditioning research/National Strength & Conditioning Association, 22(3), 883.
Mulyaningsih, E., Pendidikan, J., Kesehatan, J., Pendidikan, J., Usia, A., Palopo, U. M., Keguruan, F., & Palopo, U. M. (2013). Sport Massage Training And Development In District Pelatihan Dan Pengembangan Sport Massage dan kelenjar getah bening . Sport Massage dibutuhkan bukan hanya oleh atlet. 1, 88–98.
Pane, B. S. (2015). Peranan Olahraga Dalam Meningkatkan Kesehatan. Jurnal Pengabdian Kepada Masyarakat.
Pitsillides, A., & Stasinopoulos, D. (2019). Cyriax Friction Massage-Suggestions for Improvements. Medicina (Kaunas, Lithuania), 55(5). https://doi.org/10.3390/medicina55050185
Poppendieck, W., Wegmann, M., Ferrauti, A., Kellmann, M., Pfeiffer, M., & Meyer, T. (2016). Massage and Performance Recovery: A Meta-Analytical Review. Sports Medicine (Auckland, N.Z.), 46(2), 183–204. https://doi.org/10.1007/s40279-015-0420-x
Putri, Y. E., Triansyah, A., Ningrum, W. Y., & Bafadal, M. F. (2022). Sport Massage dan Stretching Dalam Mengurangi Delayed Onset Muscle Soreness Olahraga Intensitas Tinggi. Jurnal Performa Olahraga, 7(2), 98–103. https://doi.org/10.24036/jpo326019
Riyan Hidayatullah, M., Yaka Saputra, S., Jasmani, P., & Rekreasi, dan. (2021). Pelatihan Penanganan Cedera Olahraga Melalui Sport Massage Dan Metode Rice. Abdinesia: Jurnal Pengabdian Kepada Masyarakat, 1(1 Februari), 1–5. https://unu-ntb.e-journal.id/abdinesia/article/view/62
Scheer, V., Costa, R., Doutreleau, S., Knechtle, B., Nikolaidis, P., Roberts, W., Stoll, O., Tenforde, A. S., & Krabak, B. (2021). Recommendations on Youth Participation in Ultra-Endurance Running Events: A Consensus Statement. Sports Medicine, 51, 1123–1135. https://doi.org/10.1007/s40279-021-01441-w
Scheer, V., & Krabak, B. (2021). Musculoskeletal Injuries in Ultra-Endurance Running: A Scoping Review. Frontiers in Physiology, 12, null. https://doi.org/10.3389/fphys.2021.664071
Skillgate, E., Pico-Espinosa, O. J., Côté, P., Jensen, I., Viklund, P., Bottai, M., & Holm, L. W. (2020). Effectiveness of deep tissue massage therapy, and supervised strengthening and stretching exercises for subacute or persistent disabling neck pain. The Stockholm Neck (STONE) randomized controlled trial. Musculoskeletal Science & Practice, 45, 102070. https://doi.org/10.1016/j.msksp.2019.102070