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Abstract
Today's coffee drinks are rife among young people. Competition between the beverage business shops is evident from the emergence of a variety of unique coffee shops. For this reason, the authors are interested in examining factors of current coffee beverage interest in young consumers' buying interest. This research uses descriptive qualitative method. With a purposive sampling technique, respondents are drawn from young people in Jakarta who like coffee drinks. Based on the results of interviews and observations obtained in the field found that there are several factors of interest so that there is an interest in buying among young people namely the factors of a comfortable place, friendly service, good taste factor where many variants, factors of restaurant names and unique menu names make there an interest to be interested in buying. In addition, the price factor is quite affordable, packaging with creative and attractive design. In addition, personal, social and psychological factors were found to be one of the factors of interest in buying contemporary coffee drinks among young people.
Keyword: interest factors, buying interest, young consumer
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References
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- Leniwati, & Arafat, Y. (2017). Implementasi Supervisi Akademik Kepala Sekolah Untuk Meningkatkan Kinerja Guru. Jurnal Manajemen, Kepemimpinan, Dan Supervisi Pendidikan (JMKSP), 2(1), 106–114. https://doi.org/10.31851/jmksp.v2i1.1158
- Mustinda, L. (2016, November 22). Generasi Millennial Terbukti Lebih Banyak Minum Kopi Dibandingkan Generasi Sebelumnya. Detikfood, p. 1. Retrieved from https://food.detik.com/info-kuliner/d-3350957/generasi-millennial-terbukti-lebih-banyak-minum-kopi-dibandingkan-generasi-sebelumnya
- Negara, A. A. N. D. E., & Arifin, Z. (2018). Pengaruh Kualitas Produk dan Brand Image Terhadap Minat Beli (Survei pada Pembeli di Gerai Starbucks di Kota Surabaya). Jurnal Administrasi Bisnis (JAB), 61(2), 202–209. Retrieved from http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2590/2984
- Nopian, A. B. (2019). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen (Studi Kasus Pada Kedai Kopi CELLESTIAL Lembang Kab. Bandung Barat). Universitas Pasundan.
- Nuraini, M. W., Wahyu, W., Nurjanah, D., Firnanda, D. Y., Fazlurrahman, H., N, M. W., … Nurjanah, D. (2019). Measuring Intention to buy Air freshener product based on Brand Name , Packaging , Product Quality , Price , and Advertising in Indonesia Measuring Intention to buy Air freshener product based on Brand Name , Packaging , Product Quality , Price , and Adve. International Journal Of Academic Research in Business & Social Sciences, 9(7), 470–483. https://doi.org/10.6007/IJARBSS/v9-i7/6139
- Poerwanto, E. (2019). Wouw, Nilai Bisnis Kedai Kopi Tembus Rp4,8 Triliu. Retrieved January 17, 2020, from https://bisniswisata.co.id/wouw-nilai-bisnis-kedai-kopi-tembus-rp48-triliun/
- Putri, Y. A. (2019). Pengaruh Bauran Promosi dan Gaya Hidup Terhadap Minat Beli Pada Kedai Kopi Serasi. JMSAB, 1(2), 137–144. Retrieved from http://www.ejournal.imperiuminstitute.org/index.php/JMSAB/issue/view/4
- Samodro. (2018). Upaya Meningkatkan Daya Tarik Produk Makanan Dan Minuman Oleh-Oleh Di Tempat Destinasi Wisata Melalui Kajian Tanda Pada Desain Kemasan. Widyakala, 5(1), 66–76. Retrieved from http://www.ojs.upj.ac.id/index.php/journal_widya/article/view/102/50
- Sijabat, M. S. (2019). Kedai Kopi, Menjanjikan Kini dan Masa Depan. GEOTIMES, p. 1. Retrieved from https://geotimes.co.id/op-ed/kedai-kopi-menjanjikan-kini-di-masa-depan/
- Silfania, S. (2019). Hubungan Daya Tarik Dan Minat Beli Masyarakat Muslim Terhadap Pencantuman Lebel Halal (Studi Kasus Bakso Pak Mien Bogor). Al Amwal (Hukum Ekonomi Syariah), 1(2), 100–117. Retrieved from http://ojs.staibhaktipersada-bandung.ac.id/index.php/Alamwal/article/view/20
- Sugiama, A. G. (2017). Pengaruh Kemasan, Kewajaran Harga Dan Brand Awareness Terhadap Brand Loyalty. Jurnal Manajemen Maranatha, 17(November), 1–14. Retrieved from https://journal.maranatha.edu/index.php/jmm/article/view/414
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- Sugiarto, E. (2015). Menyusun Proposal Penelitian Kualitatif: Skripsi dan Tesis: Suaka Media (1st ed.). Yogyakarta: Suaka Media. Retrieved from https://books.google.co.id/books?hl=id&lr=&id=jWjvDQAAQBAJ&oi=fnd&pg=PA3&dq=kualitatif&ots=X5Vc0YxTh9&sig=9_OzVqbOox4BrAFwDcs4cWd8Iq8&redir_esc=y#v=onepage&q=kualitatif&f=false
References
Išorait?, M. (2020). Marketing Mix Features. Ecoforum, 9(1), 1–6. Retrieved from http://journal.walisongo.ac.id/index.php/JDMHI/article/view/4369/2394
Leniwati, & Arafat, Y. (2017). Implementasi Supervisi Akademik Kepala Sekolah Untuk Meningkatkan Kinerja Guru. Jurnal Manajemen, Kepemimpinan, Dan Supervisi Pendidikan (JMKSP), 2(1), 106–114. https://doi.org/10.31851/jmksp.v2i1.1158
Mustinda, L. (2016, November 22). Generasi Millennial Terbukti Lebih Banyak Minum Kopi Dibandingkan Generasi Sebelumnya. Detikfood, p. 1. Retrieved from https://food.detik.com/info-kuliner/d-3350957/generasi-millennial-terbukti-lebih-banyak-minum-kopi-dibandingkan-generasi-sebelumnya
Negara, A. A. N. D. E., & Arifin, Z. (2018). Pengaruh Kualitas Produk dan Brand Image Terhadap Minat Beli (Survei pada Pembeli di Gerai Starbucks di Kota Surabaya). Jurnal Administrasi Bisnis (JAB), 61(2), 202–209. Retrieved from http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2590/2984
Nopian, A. B. (2019). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen (Studi Kasus Pada Kedai Kopi CELLESTIAL Lembang Kab. Bandung Barat). Universitas Pasundan.
Nuraini, M. W., Wahyu, W., Nurjanah, D., Firnanda, D. Y., Fazlurrahman, H., N, M. W., … Nurjanah, D. (2019). Measuring Intention to buy Air freshener product based on Brand Name , Packaging , Product Quality , Price , and Advertising in Indonesia Measuring Intention to buy Air freshener product based on Brand Name , Packaging , Product Quality , Price , and Adve. International Journal Of Academic Research in Business & Social Sciences, 9(7), 470–483. https://doi.org/10.6007/IJARBSS/v9-i7/6139
Poerwanto, E. (2019). Wouw, Nilai Bisnis Kedai Kopi Tembus Rp4,8 Triliu. Retrieved January 17, 2020, from https://bisniswisata.co.id/wouw-nilai-bisnis-kedai-kopi-tembus-rp48-triliun/
Putri, Y. A. (2019). Pengaruh Bauran Promosi dan Gaya Hidup Terhadap Minat Beli Pada Kedai Kopi Serasi. JMSAB, 1(2), 137–144. Retrieved from http://www.ejournal.imperiuminstitute.org/index.php/JMSAB/issue/view/4
Samodro. (2018). Upaya Meningkatkan Daya Tarik Produk Makanan Dan Minuman Oleh-Oleh Di Tempat Destinasi Wisata Melalui Kajian Tanda Pada Desain Kemasan. Widyakala, 5(1), 66–76. Retrieved from http://www.ojs.upj.ac.id/index.php/journal_widya/article/view/102/50
Sijabat, M. S. (2019). Kedai Kopi, Menjanjikan Kini dan Masa Depan. GEOTIMES, p. 1. Retrieved from https://geotimes.co.id/op-ed/kedai-kopi-menjanjikan-kini-di-masa-depan/
Silfania, S. (2019). Hubungan Daya Tarik Dan Minat Beli Masyarakat Muslim Terhadap Pencantuman Lebel Halal (Studi Kasus Bakso Pak Mien Bogor). Al Amwal (Hukum Ekonomi Syariah), 1(2), 100–117. Retrieved from http://ojs.staibhaktipersada-bandung.ac.id/index.php/Alamwal/article/view/20
Sugiama, A. G. (2017). Pengaruh Kemasan, Kewajaran Harga Dan Brand Awareness Terhadap Brand Loyalty. Jurnal Manajemen Maranatha, 17(November), 1–14. Retrieved from https://journal.maranatha.edu/index.php/jmm/article/view/414
Sugianto, D. (2019). Hasil Riset: Kedai Kopi di RI Bertambah 2.000 Dalam 3 Tahun. Detikfinance, p. 1. Retrieved from https://finance.detik.com/berita-ekonomi-bisnis/d-4826275/hasil-riset-kedai-kopi-di-ri-bertambah-2000-dalam-3-tahun
Sugiarto, E. (2015). Menyusun Proposal Penelitian Kualitatif: Skripsi dan Tesis: Suaka Media (1st ed.). Yogyakarta: Suaka Media. Retrieved from https://books.google.co.id/books?hl=id&lr=&id=jWjvDQAAQBAJ&oi=fnd&pg=PA3&dq=kualitatif&ots=X5Vc0YxTh9&sig=9_OzVqbOox4BrAFwDcs4cWd8Iq8&redir_esc=y#v=onepage&q=kualitatif&f=false