Main Article Content
Abstract
This study aims to analyze the level of impulsive buying based on differences in age, gender, and pocket money as well as the types of products purchased impulsively. This research is a form of quantitative research with a survey method. The sample collection technique used random sampling with 158 respondents participating. The analytical tools used are the analysis of the difference test t test, and One-Way ANOVA. The results in this study were there were no differences in impulsive buying in the age group and gender. Meanwhile, pocket money has proven to be different. Buferroni's Post Hoc Test results showed that the group of Rp1,000,000 - Rp2,000,000 with groups ? Rp2,000,001 had differences, but this difference proved that the low pocket money group was more impulsive than the higher pocket money group. The types of products that are bought impulsively are food, drinks, clothes, and toiletries.
Keyword: Age; Gender;Impulsive Buying; Pocket Money
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References
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- Baye, M. C. (2010). Managerial Economics and Business Strategy. 7th ed. Mc Graw-Hill. New York. USA.
- ?injarevi?, M. (2010). Cognitive and Affective Aspects of impulse Buying. Sarajevo Business and Economics Review. 30: 168-185.
- Dharmesta, B.S. dan Handoko, H. (2008). Manajemen Pemasaran: Analisis Perilaku Konsumen, ed 1. Yogyakarta: BPFE.
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- Ghozali, I. (2011). Aplikasi analisis multivariate dengan program IBM SPSS 19, ed5. Semarang: Badan penerbitan Universitas Diponegoro.
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- Kosasi, W. H. (2014). Analisa Pengaruh Faktor Demografi Dan Promosi Terhadap Munculnya Impulse Buying Produk Keetori di Surabaya. Jurnal Manajemen Pemasaran Petra. 2:1-8.
- Mai, N. T. T., Jung. K., Lantz, G., dan Loeb, S. A. (2003). An Explanatory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumer in Vietnam. Journal of International Markteting. 11: 13-55.
- Maswahid. (2016). Dua belas karakter unik konsumen. Available at: https//marketing.co.id. Diakses tanggal 12 Desember 2019.
- Mulyono, F. (2012). Faktor Demografis Dalam Perilaku Pembelian Impulsif. Jurnal Administrasi Bisnis. 8:88-105.
- Pradana, A. A. dan Wahyuningdyah, R. Y. (2019). Analisis pengaruh potongan harga, paket bonus, pajangan dalam toko dan suasana toko terhadap perilaku pembelian impulsif pada pelanggan minimarket Indomaret hybrid di Kota Semarang. Jurnal Ekonomi, Manajemen, Akuntansi dan Perpajakan.2 (1): 64.
- Papalia, D. E., Olds, S. W. and Feldman, R. D. (2004). Human Development. 9th ed. McGraw-Hill. New York. USA.
- Primadhyta, S. (2015). Generasi millinial RI paling impulsif belanja barang mewah. Available at: http://m.cnnindonesia.com. Diakses tanggal 12 Desember 2019.
- Putra, A. H. P. K., Said, S., dan Hasan, F. (2017). Pengaruh karakteristik toko dan produk bagi konsumen di Indonesia terhadap pembelian impulsif.Jurnal Manajemen & Kewirausahaan. 5 (2). 8 – 19.
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- Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research. 14:189-199.
- Rook, D. W. and Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research. 22:305-313.
- Sosianika, A. dan Juliani, N. (2017). Studi perbedaan perilaku pembelian impulsif berdasarkan karakteristik konsumen. Sigma-Mu. 9 (1): 17.
- Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing. 26:59-62.
- Suwantari, dan Ardani, S. (2014). Hubungan faktor demografi dan srimulus lingkungan internal toko dengan pembelian impulsif. E- Jurnal Manajemen. 3 (7): 2028-2032.
- Verplanken, B. and Herabadi, A. (2001). Individual Differences in Impulsive Buying Tendency: Feeling and no Thinking. European Journal of Personality. 15:S71-S83.
- Widawati, L. (2011). Analisis Perilaku “Impulse Buying” dan “Locus of Control” pada Konsumen di Carrefour Bandung. Mimbar. 37:125-132.
- Widhyanto, G. D. dan Junaedi, M. F. S. (2016). Studi tipe perilaku pembelian impulsif pada konsumen generasi Y. Jurnal Universitas Atma Jaya Yogyakarta. 6-12.
References
Aditya, A. (2015). Kecenderungan pembelian impulsif didasarkan pada variabel demografi: Studi di Yogyakarta. Tesis. Universitas Gadjah Mada.
Adhandayani. (2018). Beda budaya, beda pula penyebab belanja impulsif. Available at: http://kompasiana.com. Diakses 12 Desember 2019.
Baye, M. C. (2010). Managerial Economics and Business Strategy. 7th ed. Mc Graw-Hill. New York. USA.
?injarevi?, M. (2010). Cognitive and Affective Aspects of impulse Buying. Sarajevo Business and Economics Review. 30: 168-185.
Dharmesta, B.S. dan Handoko, H. (2008). Manajemen Pemasaran: Analisis Perilaku Konsumen, ed 1. Yogyakarta: BPFE.
DP Andri, Y. (2019). Inikah, penyebab rontoknya bisnis ritel modern di Indonesia. Available at: http://m.bisnis.com. Diakses 12 Desember 2019.
Ghozali, I. (2011). Aplikasi analisis multivariate dengan program IBM SPSS 19, ed5. Semarang: Badan penerbitan Universitas Diponegoro.
Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, L. R. (2010). Multivariate Data Analysis, 7th edd. Upper Saddle River: Pearson Prentice.
Hansen, K. and Olsen, S.O. (2007). Impulsive Buying Behaviour: The Role of Impulse Buying Tendencies and Convenience Orientation. ANZMAC 2007 Conference.3-5 December 2007, New Zealand. pp. 2199-2205.
Huang Lin, C. and Ming Lin, H. (2005). An exploration of Taiwanese adolescents’ impulse buying tendency. Adolescence;Spring. 40:157
Hyde, J. S., Mezulis, A. H., and Abramson, L. Y. (2008). The ABC of Depression: Integrating Affective, Biological, and Cognitive Models to Explain the Emerge of the Gender Difference in Depression. Psychological Review. 115:291-313.
Kacen, J. J. and Lee, J. A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology. 12:163-176.
Kollat, D. T. and Willet, R. P. (1969). Is Impulsif Purchasing Really a Useful Concept for Marketing Decision?. Journal of Marketing. 33: 79-83.
Kosasi, W. H. (2014). Analisa Pengaruh Faktor Demografi Dan Promosi Terhadap Munculnya Impulse Buying Produk Keetori di Surabaya. Jurnal Manajemen Pemasaran Petra. 2:1-8.
Mai, N. T. T., Jung. K., Lantz, G., dan Loeb, S. A. (2003). An Explanatory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumer in Vietnam. Journal of International Markteting. 11: 13-55.
Maswahid. (2016). Dua belas karakter unik konsumen. Available at: https//marketing.co.id. Diakses tanggal 12 Desember 2019.
Mulyono, F. (2012). Faktor Demografis Dalam Perilaku Pembelian Impulsif. Jurnal Administrasi Bisnis. 8:88-105.
Pradana, A. A. dan Wahyuningdyah, R. Y. (2019). Analisis pengaruh potongan harga, paket bonus, pajangan dalam toko dan suasana toko terhadap perilaku pembelian impulsif pada pelanggan minimarket Indomaret hybrid di Kota Semarang. Jurnal Ekonomi, Manajemen, Akuntansi dan Perpajakan.2 (1): 64.
Papalia, D. E., Olds, S. W. and Feldman, R. D. (2004). Human Development. 9th ed. McGraw-Hill. New York. USA.
Primadhyta, S. (2015). Generasi millinial RI paling impulsif belanja barang mewah. Available at: http://m.cnnindonesia.com. Diakses tanggal 12 Desember 2019.
Putra, A. H. P. K., Said, S., dan Hasan, F. (2017). Pengaruh karakteristik toko dan produk bagi konsumen di Indonesia terhadap pembelian impulsif.Jurnal Manajemen & Kewirausahaan. 5 (2). 8 – 19.
Putra, F. K. (2016). Pengaruh shopping lifestyle, usia dan gender terhadap impulsif buying produk fashion : Survey pada konsumen produk fashion di Malang twon square (MATOS). Manajemen Bisnis. 6 (1): 1-12.
Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research. 14:189-199.
Rook, D. W. and Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research. 22:305-313.
Sosianika, A. dan Juliani, N. (2017). Studi perbedaan perilaku pembelian impulsif berdasarkan karakteristik konsumen. Sigma-Mu. 9 (1): 17.
Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing. 26:59-62.
Suwantari, dan Ardani, S. (2014). Hubungan faktor demografi dan srimulus lingkungan internal toko dengan pembelian impulsif. E- Jurnal Manajemen. 3 (7): 2028-2032.
Verplanken, B. and Herabadi, A. (2001). Individual Differences in Impulsive Buying Tendency: Feeling and no Thinking. European Journal of Personality. 15:S71-S83.
Widawati, L. (2011). Analisis Perilaku “Impulse Buying” dan “Locus of Control” pada Konsumen di Carrefour Bandung. Mimbar. 37:125-132.
Widhyanto, G. D. dan Junaedi, M. F. S. (2016). Studi tipe perilaku pembelian impulsif pada konsumen generasi Y. Jurnal Universitas Atma Jaya Yogyakarta. 6-12.