Main Article Content
Abstract
Maraknya persaingan bisnis coffee shop, menjadikan pengusaha dituntut untuk bisa mempertahankan usahanya. Salah satu upaya yang ditempuh oleh pelaku usaha, yakni dengan membuat strategi yang baik agar mampu memberikan pelayanan yang terbaik sehingga hubungan dengan pelanggan tetap terjalin. Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini mengunakan analisis deskriptif, uji regresi linier sederhana, dan uji hipotesis. Responden dalam penelitian ini adalah pelanggan Kedai Kopi Massa Kok Tong The Oasis Palace Rantau Prapat sejumlah 100 orang. Hasil penelitian ini terlihat bahwa strategi bisnis berpengaruh secara signifikan terhadap loyalitas pelanggan Kedai Kopi Massa Kok Tong The Oasis Palace Rantau Prapat. Nilai koefisien determinasi diperoleh sebesarnya 0,774, ini menunjukkan strategi bisnis yang dilakukan sudah memberikan kontribusi terhadap loyalitas pelanggan sebanyak 77,4%, dan sisanya sebesar 22,6% adalah kontribusi dari variabel lain yang tidak diteliti.
Kata Kunci: Kedai Kopi; Loyalitas Pelanggan; Massa Kok Tong; Strategi Bisnis
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Copyright (c) 2022 Henny Safira Ramadhani, Elida Florentina Sinaga Simanjorang, Abd. Halim
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References
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- Simanjorang, E. F. S. (2020). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KOPI PADA WARKOP ON MADA RANTAUPRAPAT. Ekonomi Bisnis Manajemen Dan Akuntansi (EBMA), 1(1), 91–101. https://doi.org/10.36987/EBMA.V1I1.1903
- Simanjorang, E. F. S., & Chindi. (2022). PENGARUH HARGA, KUALITAS PRODUK, KUALITAS LAYANAN DAN KELENGKAPAN PRODUK TERHADAP LOYALITAS PELANGGAN UMKM (STUDI PADA TOKO PERABOT ALUMANIUM “SAS” RANTAUPRAPAT) | Simanjorang | Jurnal Manajemen Akuntansi (JUMSI). JURNAL MANAJEMEN AKUNTANSI (JUMSI). https://jurnal.ulb.ac.id/index.php/JUMSI/article/view/2487
- Valentino, J. (2019). Pengaruh Pelayanan Prima (Service Excellence) Terhadap Kepuasan Pelanggan di Prima Swalayan Cabang Nganjuk. Jurnal Ilmiah Mahasiswa FEB Brawijaya, 2(1), 9–25.
References
Al-Salamin, H., Al-Salamin, H., & Al-Hassan, E. (2016). The Impact of Pricing on Consumer Buying Behavior in Saudi Arabia : Al-Hassa Case Study. European Journal of Business and Management, 8(12), 62–73. https://www.iiste.org/Journals/index.php/EJBM/article/view/29797
Astari, R., Simanjorang, E. F. S., & Syahputra, R. (2022). The Effect of Price, Quality of Service, and Quality of Service on Customer Satisfaction at Cafe Ranu Raseyan Rantau Prapat | Astari | Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences. Bupadest International Research and Critics Institute, 5(2), 9818–9830. https://bircu-journal.com/index.php/birci/article/view/4777/pdf
Dunan, H., Habiburrahman, H., & Angestu, B. (2020). Analisis Strategi Bisnis Dalam Upaya Meningkatkan Penjualan Pada Love Shop Boutique Di Bandar Lampung. Jurnal Manajemen Dan Bisnis, 11(1). https://doi.org/10.36448/jmb.v11i1.1537
Handayani, S., & Antono, M. W. (2019). Hubungan Lokasi Dan Promosi Dengan Keputusan Pembelian Rumah Subsidi Pada Pt. Graha Estetika Property Bengkulu. Managament Insight: Jurnal Ilmiah Manajemen, 13(2), 50–66. https://doi.org/10.33369/insight.13.2.50-66
Hasanuddin, M. R., Rachma, N., & Wahono, B. (2020). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan (Pada Pelanggan Kedai Kopi Mr Beard Coffee Jl, Saxophone No. 47 Tunggul Wulung Lowokwaru Malang). Jurnal Ilmiah Riset Manajemen, 9(11), 39–53.
Rianto, S., Simanjorang, E. F. S., & Fitria, E. (2021). Analysis of the Influence of Brand Image, Reference Group, Location on Purchases at Warkop On Mada Rantauprapat. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(2), 279–285. https://doi.org/10.31538/NDH.V6I2.1438
Simanjorang, E. F. S. (2020). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KOPI PADA WARKOP ON MADA RANTAUPRAPAT. Ekonomi Bisnis Manajemen Dan Akuntansi (EBMA), 1(1), 91–101. https://doi.org/10.36987/EBMA.V1I1.1903
Simanjorang, E. F. S., & Chindi. (2022). PENGARUH HARGA, KUALITAS PRODUK, KUALITAS LAYANAN DAN KELENGKAPAN PRODUK TERHADAP LOYALITAS PELANGGAN UMKM (STUDI PADA TOKO PERABOT ALUMANIUM “SAS” RANTAUPRAPAT) | Simanjorang | Jurnal Manajemen Akuntansi (JUMSI). JURNAL MANAJEMEN AKUNTANSI (JUMSI). https://jurnal.ulb.ac.id/index.php/JUMSI/article/view/2487
Valentino, J. (2019). Pengaruh Pelayanan Prima (Service Excellence) Terhadap Kepuasan Pelanggan di Prima Swalayan Cabang Nganjuk. Jurnal Ilmiah Mahasiswa FEB Brawijaya, 2(1), 9–25.