Article Sidebar

Submitted
July 27, 2022
Published
December 6, 2022
Download
pdf (Bahasa Indonesia)
Statistic
Read Counter : 1676 Download : 1847

Downloads

Download data is not yet available.

Main Article Content

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh variasi produk, harga dan kepuasan pelanggan terhadap loyalitas pelanggan pada Rumah Makan (RM) Holat Afifah Rantauprapat Kabupaten Labuhanbatu. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah pelanggan Rumah Makan Holat Afifah Rantauprapat sejumlah 96 orang. Teknik pengumpulan data dilakukan dengan kuesioner, wawancara dan studi dokumentasi. Alat analisis data yang digunakan pada penelitian ini menggunakan SPSS versi 22.00. Hasil penelitian ini menunjukkan bahwa secara parsial variabel variasi produk, harga dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan Rumah Makan Holat Afifah Rantauprapat . Secara simultan bahwa variabel variasi produk, harga, dan kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan pada Rumah Makan Holat Afifah Rantauprapat.


Kata Kunci: Harga; Kepuasan Pelanggan; Rumah Makan Holat; Variasi Produk

Article Details

License

Copyright (c) 2022 Efrida Julianti Hasibuan, Elida Florentina Sinaga Simanjorang, Bhakti Helvi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Please find the rights and licenses in Managament Insight: Jurnal Ilmiah Manajemen.

1. License

The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.

2. Author’s Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User Rights

Managament Insight: Jurnal Ilmiah Manajemen spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Managament Insight permits users to copy, distribute, display, and perform the work for commercial purposes only. Users will also need to attribute authors and Managament Insight on distributing works in the journal.

4. Rights of Authors

Authors retain the following rights:

Copyright, and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in future own works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article, the right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal (Managament Insight: Jurnal Ilmiah Manajemen).

5. Co-Authorship

If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.

6. Termination

This agreement can be terminated by the author or Managament Insight: Jurnal Ilmiah Manajemen upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of Managament Insight: Jurnal Ilmiah Manajemen.

7. Royalties

This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by Managament Insight: Jurnal Ilmiah Manajemen or its sublicensee.

8. Miscellaneous

Managament Insight: Jurnal Ilmiah Manajemen will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and Managament Insight or its sublicensee has become obligated to have the article published. Managament Insight may confirm the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.

Author Biography

Efrida Julianti Hasibuan, Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu

Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu
How to Cite
Hasibuan, E. J., Simanjorang, E. F. S., & Helvi, B. (2022). PENGARUH VARIASI PRODUK, HARGA, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA RUMAH MAKAN HOLAT AFIFAH RANTAUPRAPAT KABUPATEN LABUHANBATU. Managament Insight: Jurnal Ilmiah Manajemen, 17(2), 202–216. Retrieved from https://ejournal.unib.ac.id/Insight/article/view/22963
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Astari, R., Simanjorang, E. F. S., & Syahputra, R. (2022). The Effect of Price, Quality of Service, and Quality of Service on Customer Satisfaction at Cafe Ranu Raseyan Rantau Prapat | Astari | Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences. Bupadest International Research and Critics Institute, 5(2), 9818–9830. https://bircu-journal.com/index.php/birci/article/view/4777/pdf
  2. Claudia, D., Simanjuntak, Y., Indonesia, U. P., Purba, P. Y., & Indonesia, U. P. (2020). Jurnal Bisnis dan Manajemen PERAN MEDIASI CUSTOMER SATISFACTION DALAM. Bisnis Dan Manajemen, 7(2), 171–184.
  3. Edwin, J., & Adelia, S. (2020). Pengaruh Tampilan Web Dan Harga Terhadap Minat Beli Dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee. Manajemen Pemasaran, 14(1), 35–43. https://doi.org/10.9744/pemasaran.14.1.35
  4. Fathoni, A., & Haryono, A. T. (2016). KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING. 2(2).
  5. Fitri, M., Pengajar, S., & Studi, P. (2017). Analisis kepuasan konsumen terhadap produk sembako pada minimarket juan di kecamatan benai kabupaten kuantan singingi. OPTIMA II Mulyeni Fitri, Jamalludin, Dan Chezy WM Vermila (1954),.
  6. Indrasari. (2017). PENGARUH CITA RASA, NILAI GIZI DAN VARIASI PRODUK TERHADAP KEPUASAN PELANGGAN PADA YES DELIVERY DI PLOSOKANDANG TULUNGAGUNG. Ekonomi-Manajemen, 01(07), 2–12.
  7. Junita, Parlaungan Nasution, A., & Florentina Sinaga Simanjorang, E. (2020). PENGARUH PROMOSI, KUALITAS LAYANAN DAN BRAND PREFERENCE TERHADAP TINGKAT PENJUALAN PADA TOKO BINTANG TERANG MOTOR RANTAUPRAPAT. ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN), 7(1), 1–8. https://doi.org/10.36987/ECOBI.V7I1.1431
  8. Kotler, P. (2012). Kotler on marketing. Simon and Schuster.
  9. Kotler, P., & Keller, K. L. (2019). Manajemen Pemasaran, Edisi 13. Jakarta: Erlangga, 14.
  10. Laely, N. (2016). Analisis Pengaruh Kepercayaan dan Harga Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pada PT . Telkomsel di Kota Kediri. Ilmu Ekonomi & Manajemen, 3(2).
  11. Maulidya, R. N., & Devi, A. (2019). Pengaruh Etika Bisnis Islam Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan Hotel Syariah Di Bogor. JURNAL EKONOMI DAN PERBANKAN SYARI’AH, 11, 221–240. https://doi.org/10.24235/amwal.v11i2.5340
  12. Panjaitan, J. E. (2016). dengan lima dimensi sesuai dengan urutan kepada suatu perusahaan jasa tersebut jauh dibawah. Manajemen, 11(2).
  13. Rachmatiko, Suliyanto, R. (2018). ANALISIS PENGARUH SIKAP, KEPUASAN, KEPERCAYAAN, NILAI, DAN KOMITMEN TERHADAP LOYALITAS MEREK DENGAN HUBUNGAN MEREK SEBAGAI VARIABEL MEDIASI DAN VARIABEL MODERASI (Studi pada Masyarakat Purbalingga). Performance, 25(1), 36–50.
  14. Reventiary, M. P. A. (2016). PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK CUSTOMADE (STUDI di MEREK DAGANG CUSTOMADE INDONESIA). Manajemen, 6, 1–10.
  15. Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta. (p. 2017). Alfabeta.
  16. Suharyono, M. L. S. A. H., & Hidayat, K. (2016). DAN DAMPAKNYA PADA LOYALITAS PELANGGAN ( Survei pada Pengguna sepeda motor Honda Vario all variant di service center Honda AHASS Sukma Motor Jalan Sigura-gura Barat Kota Malang ). Administrasi Bisnis, 39(1), 81–89.
  17. Yuliawati, Y. (2016). PENGARUH MOTIVASI DAN SIKAP TERHADAP LOYALITAS KONSUMEN. Pendidikan Manajemen Bisnis, 11, 11–14.