Article Sidebar

Submitted
August 2, 2022
Accepted
December 6, 2022
Published
December 6, 2022
Download
pdf (Bahasa Indonesia)
Statistic
Read Counter : 603 Download : 1015

Downloads

Download data is not yet available.

Main Article Content

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis mengenai Pengaruh Kualitas Pelayanan dan Suasana Cafe Terhadap Keputusan Pembelian (Survey pada Rai Raka Cafe di Kabupaten Karawang). Penelitian ini menggunakan metode deskriptif dan verifikatif. Didalam penelitian ini digunakan variabel Kualitas Pelayanan sebagai variabel X1, Suasana Cafe sebagai X2 dan Keputusan Pembelian sebagai variabel Y. Adapun populasi yang digunakan dalam penelitian ini adalah pelanggan Rai Raka Cafe tahun 2021 sebanyak 5.435 orang, sampel penelitian ini menggunakan rumus Slovin untuk menentukan jumlah sampel dan diketahui jumlah sampel yang digunakan dalam penelitian ini sebanyak 372 responden. Hasil korelasi antara Kualitas Pelayanan (X1) dan Suasana Cafe (X2) sebesar 0,795, menunjukan terdapat korelasi yang kuat antara Kualitas Pelayanan (X1) dan Suasana Cafe (X2). Pengaruh parsial Kualitas Pelayanan (X1) terhadap Keputusan Pembelian (Y) yaitu sebesar 0,409 atau 40,9%. Sedangkan untuk pengaruh parsial Suasana Cafe (X2) terhadap Keputusan Pembelian (Y) sebesar 0,229 atau 22,9%. Pengaruh simultan Kualitas Pelayanan (X1) dan Suasana Cafe (X2) terhadap Keputusan Pembelian (Y) sebesar 0,638 atau 63,8%, sedangkan sisanya 36,2% merupakan variabel lain yang tidak diteliti dalam penelitian ini.


Kata Kunci: Kualitas Pelayanan; Suasana Cafe; Keputusan Pembelian

Article Details

License

Copyright (c) 2022 Shafa Shinta Masriya, Chaerudin .

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Please find the rights and licenses in Managament Insight: Jurnal Ilmiah Manajemen.

1. License

The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.

2. Author’s Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User Rights

Managament Insight: Jurnal Ilmiah Manajemen spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Managament Insight permits users to copy, distribute, display, and perform the work for commercial purposes only. Users will also need to attribute authors and Managament Insight on distributing works in the journal.

4. Rights of Authors

Authors retain the following rights:

Copyright, and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in future own works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article, the right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal (Managament Insight: Jurnal Ilmiah Manajemen).

5. Co-Authorship

If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.

6. Termination

This agreement can be terminated by the author or Managament Insight: Jurnal Ilmiah Manajemen upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of Managament Insight: Jurnal Ilmiah Manajemen.

7. Royalties

This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by Managament Insight: Jurnal Ilmiah Manajemen or its sublicensee.

8. Miscellaneous

Managament Insight: Jurnal Ilmiah Manajemen will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and Managament Insight or its sublicensee has become obligated to have the article published. Managament Insight may confirm the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.

Author Biographies

Shafa Shinta Masriya, Universitas Singaperbangsa Karawang

Mahasiswa Manajemen Universitas Singaperbangsa Karawang

Chaerudin ., Universitas Singaperbangsa Karawang

Dosen Fakultas Ekonomi Universitas Singaperbangsa Karawang
How to Cite
Masriya, S. S., & ., C. (2022). PENGARUH KUALITAS PELAYANAN DAN SUASANA CAFE TERHADAP KEPUTUSAN PEMBELIAN RAI RAKA CAFE DI KABUPATEN KARAWANG. Managament Insight: Jurnal Ilmiah Manajemen, 17(2), 233–245. Retrieved from https://ejournal.unib.ac.id/Insight/article/view/23053
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. A, B., & Pradhanawati, A. (2016). Pengaruh Kesadaran Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Pada Peacock Coffee Di Jalan Gajah Mada Semarang). Jurnal Ilmu Administrasi Bisnis S1 Undip.
  2. Buchari Alma. (2015). Manajemen Pemasaran. In Manajamen Pemasaran dan Pemasaran Jasa.
  3. Hasibuan, M. . (2016). Manajemen Dasar,Pengertian, dan Masalah.
  4. Kotler, Amstrong, P., & Wong, V. (2018). Principles of Marketing.
  5. Kotler. (2013). Manajemen Pemasaran Jilid 2. In Penerbit Erlangga.
  6. Kotler, Philip, & Keller, K. L. (2016). Marketing Manajemen (15th Editi). Person Education.
  7. Kurniawan, D., & Soekotjo, H. (2019). PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Ilmu Dan Riset Manajemen, 8, 1–18.
  8. Lubis, N. A. (2018). Pengaruh Suasana Toko Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Oke Supermarket Tanjung Morawa. 1–70.
  9. Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa: Berbasis Kompetensi Edisi 3. Penerbit Salemba.
  10. Roimatuh, R. (2016). Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Di Rental ATIKA DVD Dan VCD KEDIRI. Ekonomi Akuntansi, 01(08), 1–13.
  11. Sari, N. K. D. W., Mitariani, N. W. E., & Imbayani, I. G. A. (2020). Pengaruh Suasana Toko, Promosi Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Tokio Barbershop. Values, 1(4), 41–49.
  12. Studi, K., Medan, K., Nasution, A. E., & Lesmana, M. T. (2018). Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen ( Studi Kasus pada Alfamart di Kota Medan ). November.
  13. sudaryono. (2016). Manajemen Pemasaran dan Implementasi. In PT. Prehallindo. Jakarta. https://doi.org/10.1126/science.1084956
  14. Sugiyono. (2017). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D). In Metodelogi Penelitian.
  15. Tjiptono, F., & Tjiptono, F. (2012). Service management: mewujudkan layanan prima / Fandy Tjiptono. ,Service Management: Mewujudkan Layanan Prima / Fandy Tjiptono.
  16. Widyatama, S. (2018). Bab II Landasan Teori. Journal of Chemical Information and Modeling, 53(9), 1689–1699.