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Abstract
This research aims to analyze and compare the use of modality in Donald Trump’s and Kamala Harris’ campaign speeches during the 2024 U.S. Presidential Election. The study categorizes modality into three types: epistemic (certainty), deontic (obligation or permission), and dynamic (ability or willingness). Adopting a qualitative method with a semantic-pragmatic approach, the analysis focuses on the first 15 minutes of the core speech segments of both candidates. The findings reveal that Trump predominantly uses epistemic modality to assert certainty and authority, while Harris tends to employ deontic modality to convey moral responsibility and inclusiveness. In total, Trump used modality 117 times compared to Harris’s 52, reflecting differing rhetorical strategies and leadership styles. This study concludes that modality functions as a crucial linguistic tool in constructing political identity, establishing credibility, and influencing public perception.The abstract should concisely describe the content and scope of
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Copyright (c) 2026 Tyara Bunga Desilia, Kasmaini, Ira Maisarah

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References
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- Trump, D. (2024). First campaign speech of Donald Trump, 2024 U.S. presidential election [Video]. YouTube. https://www.youtube.com/watch?v=rdeV9AJGzIE
- Van Dijk, T. A. (1997). Discourse as structure and process. Sage Publications.
- Walton, D. (2020). Logical appeals in political speech: The role of logos in voter decision-making. Critical Approaches to Political Discourse, 33(4), 89–105.
- Wodak, R., & Meyer, M. (2023). Politics, discourse, and power: New pathways for critical discourse studies. Palgrave Macmillan.
References
ABC Action News. (2024). [Full speech] Former President Trump announces 2024 presidential bid [Video]. YouTube. https://youtu.be/8tSYwJ1_htE
ABC News. (2024). Kamala Harris holds 1st presidential campaign rally since Biden’s withdrawal from the race [Video]. YouTube. https://youtu.be/2soe8ml_weg?si=4JBbCXlOpfN_1A8S
Brown, A. (2022). Emotional appeal and persuasion in political campaigns. Journal of Political Communication, 39(3), 101–120.
Brown, A. (2022). Political discourse and persuasion in campaign speeches: A pragmatic approach. [Publisher not stated].
Clark, B., & Thompson, C. (2022). Modality in political speech: A comparative analysis of political leaders. [Publisher not stated].
Clark, J., & Thompson, R. (2022). The role of modality in political credibility: A comparative study of presidential campaigns. Political Linguistics Review, 15(4), 54–72.
Davis, R. (2020). The role of persuasion in electoral campaigns: A case study approach. [Publisher not stated].
Evans, L. (2022). Unity and hope: Modality in Kamala Harris’s political speeches. Speech and Rhetoric, 27(1), 43–61.
Evans, P., & Martin, L. (2021). The power of modality in political discourse: An examination of U.S. presidential campaigns. [Publisher not stated].
Fairclough, N. (1995). Critical discourse analysis: The critical study of language. Longman.
Foster, K. (2020). Rhetorical strategies in political campaigns: A comparative study of Obama and Romney. [Publisher not stated].
Gibson, D. (2022). Modality and persuasion in the 2024 U.S. presidential campaign. International Journal of Political Language, 22(3), 77–94.
Halliday, M. A. K. (2021). An introduction to functional grammar (4th ed.). Routledge.
Harris, K. (2024). First campaign speech of Kamala Harris, 2024 U.S. presidential election [Video]. YouTube. https://www.youtube.com/watch?v=G4YiAVaUbxU
Hurford, H. S. (2007). Semantics: A coursebook (2nd ed.). Cambridge University Press.
Kranich, S. (2013). Modality in English: Theoretical, descriptive and typological issues. De Gruyter.
Palmer, F. R. (2020). Modality in English: A comprehensive guide. Cambridge University Press.
Perloff, R. M. (2022). The dynamics of persuasion: Communication and attitudes in the 21st century (7th ed.). Routledge.
Trump, D. (2024). First campaign speech of Donald Trump, 2024 U.S. presidential election [Video]. YouTube. https://www.youtube.com/watch?v=rdeV9AJGzIE
Van Dijk, T. A. (1997). Discourse as structure and process. Sage Publications.
Walton, D. (2020). Logical appeals in political speech: The role of logos in voter decision-making. Critical Approaches to Political Discourse, 33(4), 89–105.
Wodak, R., & Meyer, M. (2023). Politics, discourse, and power: New pathways for critical discourse studies. Palgrave Macmillan.