Main Article Content
Abstract
Nowadays smartphones have become a necessity, so policy makers need to understand usage, irreplaceable value, system quality, technological awareness and visual design of repurchase commitments and positive word of mouth with mediating brand loyalty. By knowing the impact, companies, especially those who are increasing growth slowdown can use it to acquire new consumers and also increase repurchases. The results showed that only 2 variables could be used to increase positive word of mouth and repurchase goals mediated by brand loyalty, namely system quality and technological awareness. This study also shows that the use and value that is irreplaceable is considered irrelevant in increasing brand loyalty considering that smartphones have become a widely used product every day with a variety of products that are marketed.
Keyword: System Quality ; technology consciousness; brand loyalty ; repurchase intention ; positive WOM
Keywords
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References
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- Alto, Paul. 2019. Indonesian smartphone market Q4 2018. https://www.canalys.com/newsroom/samsung-leads-in-indonesian-smartphones-as-market-surges-ahead-to-close-2018-up-171
- Amin, M., Rezaei, S., & Abolghasemi, M. (2014). User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai Business Review International, 5(3), 258-274.
- Can, Y., & Erdil, O. (2018). Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor. International Business Research, 11(4), 17-31.
- Chen, Y. S., Chen, T. J., & Lin, C. C. (2016). The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers. Open Journal of Social Sciences, 4, 108-116.
- East, R., Romaniuk, J., Chawdhary, R., & Uncles, M. (2017). The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), 321-334.
- Giovanis, A., & Athanasopoulou, P. (2018). Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products. Spanish Journal of Marketing-ESIC, 22(3), 272-294.
- Ghozali, I., & Latan, H. (2015). Partial Least Squares, Konsep, Teknik dan aplikasi menggunakan program SmartPLS 3.0. Badan Penerbit - Undip.
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis: Pearson new international edition. Pearson Higher Ed.
- Khan, S. A., Ramzan, N., Shoaib, M., & Mohyuddin, A. (2015). Impact of word of mouth on consumer purchase intention. Age, 18(21), 78.
- Kim, M. K., Wong, S. F., Chang, Y., & Park, J. H. (2016). Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics. Telematics and Informatics, 33(4), 936-949.
- Leavy, P. (2017). Research Design : Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches. The Guilford Press : New York
- Liao, S. H., Chung, Y. C., Hung, Y. R., & Widowati, R. (2010, December). The impacts of brand trust, customer satisfaction, and brand loyalty on word-of-mouth. In 2010 IEEE international conference on industrial engineering and engineering management (pp. 1319-1323). IEEE.
- Maisam, S., & Mahsa, R. D. (2016). Positive word of mouth marketing: Explaining the roles of value congruity and brand love. Journal of Competitiveness, 8(1), 19-37.
- Park, Y., & Chen, J. V. (2007). Acceptance and adoption of the innovative use of smartphone. Industrial Management & Data Systems, 107(9), 1349-1365.
- Pedeliento, G., Andreini, D., Bergamaschi, M., & Salo, J. (2016). Brand and product attachment in an industrial context: The effects on brand loyalty. Industrial Marketing Management, 53, 194-206.
- Pertiwi, K. Wahyunanda. 2018. Vendor Ponsel China Kuasai Lebih dari Separuh Pangsa Pasar Indonesia. https://tekno.kompas.com/read/2018/12/20/10040037/vendor-ponsel-china-kuasai-lebih-dari-separuh-pangsa-pasar-indonesia
- Pihlström, M. (2008). Perceived value of mobile service use and its consequences. Svenska handelshögskolan.
- Pihlström, M., & Brush, G. J. (2008). Comparing the perceived value of information and entertainment mobile services. Psychology & Marketing, 25(8), 732-755.
- Schifferstein, H. N., & Zwartkruis-Pelgrim, E. P. (2008). Consumer-product attachment: Measurement and design implications. International journal of design, 2(3).
- Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons
- Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European journal of marketing, 42(3/4), 344-364.
- Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768-2776.
- Wong, M. C. M., Kwok, M. L. J., & Lau, M. M. (2015). Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth. Contemporary Management Research, 11(4), 313-326.
- Yeh, C. H., Wang, Y. S., & Yieh, K. (2016). Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives. International Journal of Information Management, 36, 245-257.
References
Ahmad, Z., Jun, M., Khan, I., Abdullah, M., & Ghauri, T. A. (2016). Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention. Journal of Northeast Agricultural University (English Edition), 23(2), 89-96.
Alto, Paul. 2019. Indonesian smartphone market Q4 2018. https://www.canalys.com/newsroom/samsung-leads-in-indonesian-smartphones-as-market-surges-ahead-to-close-2018-up-171
Amin, M., Rezaei, S., & Abolghasemi, M. (2014). User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai Business Review International, 5(3), 258-274.
Can, Y., & Erdil, O. (2018). Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor. International Business Research, 11(4), 17-31.
Chen, Y. S., Chen, T. J., & Lin, C. C. (2016). The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers. Open Journal of Social Sciences, 4, 108-116.
East, R., Romaniuk, J., Chawdhary, R., & Uncles, M. (2017). The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), 321-334.
Giovanis, A., & Athanasopoulou, P. (2018). Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products. Spanish Journal of Marketing-ESIC, 22(3), 272-294.
Ghozali, I., & Latan, H. (2015). Partial Least Squares, Konsep, Teknik dan aplikasi menggunakan program SmartPLS 3.0. Badan Penerbit - Undip.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis: Pearson new international edition. Pearson Higher Ed.
Khan, S. A., Ramzan, N., Shoaib, M., & Mohyuddin, A. (2015). Impact of word of mouth on consumer purchase intention. Age, 18(21), 78.
Kim, M. K., Wong, S. F., Chang, Y., & Park, J. H. (2016). Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics. Telematics and Informatics, 33(4), 936-949.
Leavy, P. (2017). Research Design : Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches. The Guilford Press : New York
Liao, S. H., Chung, Y. C., Hung, Y. R., & Widowati, R. (2010, December). The impacts of brand trust, customer satisfaction, and brand loyalty on word-of-mouth. In 2010 IEEE international conference on industrial engineering and engineering management (pp. 1319-1323). IEEE.
Maisam, S., & Mahsa, R. D. (2016). Positive word of mouth marketing: Explaining the roles of value congruity and brand love. Journal of Competitiveness, 8(1), 19-37.
Park, Y., & Chen, J. V. (2007). Acceptance and adoption of the innovative use of smartphone. Industrial Management & Data Systems, 107(9), 1349-1365.
Pedeliento, G., Andreini, D., Bergamaschi, M., & Salo, J. (2016). Brand and product attachment in an industrial context: The effects on brand loyalty. Industrial Marketing Management, 53, 194-206.
Pertiwi, K. Wahyunanda. 2018. Vendor Ponsel China Kuasai Lebih dari Separuh Pangsa Pasar Indonesia. https://tekno.kompas.com/read/2018/12/20/10040037/vendor-ponsel-china-kuasai-lebih-dari-separuh-pangsa-pasar-indonesia
Pihlström, M. (2008). Perceived value of mobile service use and its consequences. Svenska handelshögskolan.
Pihlström, M., & Brush, G. J. (2008). Comparing the perceived value of information and entertainment mobile services. Psychology & Marketing, 25(8), 732-755.
Schifferstein, H. N., & Zwartkruis-Pelgrim, E. P. (2008). Consumer-product attachment: Measurement and design implications. International journal of design, 2(3).
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European journal of marketing, 42(3/4), 344-364.
Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768-2776.
Wong, M. C. M., Kwok, M. L. J., & Lau, M. M. (2015). Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth. Contemporary Management Research, 11(4), 313-326.
Yeh, C. H., Wang, Y. S., & Yieh, K. (2016). Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives. International Journal of Information Management, 36, 245-257.