ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)

Desyanti Marbun(1), Basuki Sigit Priyono(2), Melli Suryanty(3),
(1) Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Bengkulu, Indonesia
(2) Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Bengkulu, Indonesia
(3) Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Bengkulu, Indonesia

Abstract


The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product.


Keywords


perception, attitude, behaviours, consumer

Full Text:

PDF

References


Anonimous, 2011. Bisnis Makanan Tradisional Semakin Diburu Pasar. Depok.

Betharia, 2001. Analisis Sikap dan Hubungannya dengan Perilaku Konsumen Makanana Siap Saji (Fast Food) California Fried Chicken di Kota Bengkulu. Skripsi. Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Bengkulu. (tidak diplubikasikan)

Frisdinawati D. dan Priyono Sigit Basuki. 2012. Analisis Sikap dan Perilaku Konsumen Terhadap Produk Donat Paket Surya Bakery di Kota Bengkulu. J. Agrisep 11(2): 197-203.

Juwita, Missy. 2013. Persepsi Konsumen terhadap Bauran Pemasaran Produk Roti Holland Bakery Boulevard di Kota Manado. Universitas Sam Ratulangi, Manado.

Nitisusastro, M. 2011. Perilaku Konsumen dalam Perspektif Kewirausahaan. Alfabeta. Bandung.

Nugroho J Setiadi, Konsep dan Implikasi untuk strategi dan penelitian pemasaran, Kencana, Jakarta, 2003.

Setia, Serafina. 2011. Analisis Preferensi Konsumen Dalam Membeli Daging Ayam Ras diPasar Tradisional Kabupaten Karanganyar. Universitas Sebelas Maret. Surakarta

Simamora, Bilson. 2003. Membongkar Kotak Hitam Konsumen. Gramedia Pustaka Utama. Jakarta.

Sobir, Rodame M. Napitupulu, 2010. Bertanam Durian Unggul. Jakarta: Penebar Swadaya.

Sugiyono. 2004, Statistik Non Parametrik Untuk Penelitian. Edisi Revisi. CV ALFABETA. Bandung.

Sumarwan, 2007. Analisis Sikap Multiatribut Fishbein Terhadap Produk Biskuit Sandwich Coklat, yang berbeda (OREO dan RODEO) di Kota Bogor.

Sumarwan, U. 2002. Perilaku Konsumen, Teori dan Penerapannya Dalam Pemasaran. Penerbit Kerja Sama: PT. Ghalia Indonesia dengan MMA IPB.




DOI: https://doi.org/10.31186/agrisep.14.2.215-226

Article Metrics

 Abstract Views : 23 times
 PDF Downloaded : 21 times

Refbacks

  • There are currently no refbacks.




Copyright (c) 2015 Desyanti Marbun, Basuki Sigit Priyono, Melli Suryanty

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

AGRISEP views Statistic View MyStat

This journal has been indexed by: :

 Find in a library with WorldCatHasil gambar untuk index copernicus

 

 Locations: