Main Article Content
Abstract
This study aimed to analyze and formulate new business strategies to optimize the performance of Apotek Permata Pondok Gede using the Quantitative Strategic Planning Matrix (QSPM) and Busniness Model Canvas (BMC) approaches. An exploratory quantitative method was employed, incorporating internal and external strategic analyses through tools such as SWOT, IFE, EFE, IE Matrix, Grand Strategy Matrix, and TOWS analysis. These findings were integrated into the QSPM framework to prioritize strategic alternatives and mapped onto the nine elements of the BMC to design an adaptive business model. Data were collected through interviews, observation, documentation, and triangulation. The analysis identified six priority components within the BMC-Customer Relationships, Value Propositions, Channels, Revenue Streams, Key Activities, and Key Resources-as critical to the pharmacy’s strategic development. The QSPM results indicated that forming strategic patnerships with technology providers to support the implementation of the PSEF (Electronic System for Pharmaceutical Services) and integrate it with the pharmacy’s operations yielded the highest Total Attractiveness Score (TAS) of 6.19, making it the top strategic priority.
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Copyright (c) 2025 Rosiyana Rosiyana, Kosasih Kosasih, I gede Made Wirabarata
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- DAFTAR PUSTAKA
- Andersen, B. (2007). Business Process Improvement. In Quality Press. William A. Tony. https://doi.org/10.4324/9780429320750-12
- Antoni, N., Saragi, S., & Masti, I. (2023). Strategi Bisnis Apotek X Menggunakan Strategi Canvas Business Model (Cbm). Jurnal Farmamedika (Pharmamedica Journal), 8(2), 164–173. https://doi.org/10.47219/ath.v8i2.299
- Chesbrough, H. (2007). Business model innovation: it’s not just about technology anymore. Chicago: Emerald Group Publishing Limited. https://doi.org/10.1108/10878570710833714
- David, M. E., David, F. R., & David, F. R. (2009). the Quantitative Strategic Planning Matrix (Qspm) Applied To a Retail Computer Store. The Coastal Business Journal, 8(1), 42–52.
- Freddy, R. (1997). Analisis SWOT teknik membedah kasus bisnis: reorientasi, konsep, perencanaan, strategis untuk menghadapi abad 21. Gramedia Pustaka Utama.
- Ikhwana, A., & Paryadi, R. (2017). Pengembangan Strategi Bisnis Perusahaan Menggunakan Business Model Canvass (Studi Kasus – PD Donat Madu Cihanjuang Cabang Garut). Jurnal Kalibrasi, 15(2), 62–71. https://doi.org/10.33364/kalibrasi/v.15-2.62
- Khudair, I. F., & Raza, S. A. (2013). Measuring patients’ satisfaction with pharmaceutical services at a public hospital in Qatar. International Journal of Health Care Quality Assurance, 26(5), 398–419. https://doi.org/10.1108/IJHCQA-03-2011-0025
- Osterwalder, A., & Pigneur, Y. (2013). Designing business models and similar strategic objects: The contribution of IS. Journal of the Association for Information Systems, 14(5), 237–244. https://doi.org/10.17705/1jais.00333
- SAMPURNO, D. R. (2013). MANAJEMEN STRATEJIK Menciptakan keunggulan bersaing yang berkelanjutan. Universitas Gadjah Mada Press.
- Sururi, A., Hasanah, B., & Sukendar, S. (2021). Strategi Kebijakan Pengelolaan Rumah Susun Sewa Bagi Masyarakat Berpenghasilan Rendah di Kota Serang: Pendekatan Analisis SWOT – QSPM. Jurnal EL-RIYASAH, 12(1), 26. https://doi.org/10.24014/jel.v12i1.12733
References
DAFTAR PUSTAKA
Andersen, B. (2007). Business Process Improvement. In Quality Press. William A. Tony. https://doi.org/10.4324/9780429320750-12
Antoni, N., Saragi, S., & Masti, I. (2023). Strategi Bisnis Apotek X Menggunakan Strategi Canvas Business Model (Cbm). Jurnal Farmamedika (Pharmamedica Journal), 8(2), 164–173. https://doi.org/10.47219/ath.v8i2.299
Chesbrough, H. (2007). Business model innovation: it’s not just about technology anymore. Chicago: Emerald Group Publishing Limited. https://doi.org/10.1108/10878570710833714
David, M. E., David, F. R., & David, F. R. (2009). the Quantitative Strategic Planning Matrix (Qspm) Applied To a Retail Computer Store. The Coastal Business Journal, 8(1), 42–52.
Freddy, R. (1997). Analisis SWOT teknik membedah kasus bisnis: reorientasi, konsep, perencanaan, strategis untuk menghadapi abad 21. Gramedia Pustaka Utama.
Ikhwana, A., & Paryadi, R. (2017). Pengembangan Strategi Bisnis Perusahaan Menggunakan Business Model Canvass (Studi Kasus – PD Donat Madu Cihanjuang Cabang Garut). Jurnal Kalibrasi, 15(2), 62–71. https://doi.org/10.33364/kalibrasi/v.15-2.62
Khudair, I. F., & Raza, S. A. (2013). Measuring patients’ satisfaction with pharmaceutical services at a public hospital in Qatar. International Journal of Health Care Quality Assurance, 26(5), 398–419. https://doi.org/10.1108/IJHCQA-03-2011-0025
Osterwalder, A., & Pigneur, Y. (2013). Designing business models and similar strategic objects: The contribution of IS. Journal of the Association for Information Systems, 14(5), 237–244. https://doi.org/10.17705/1jais.00333
SAMPURNO, D. R. (2013). MANAJEMEN STRATEJIK Menciptakan keunggulan bersaing yang berkelanjutan. Universitas Gadjah Mada Press.
Sururi, A., Hasanah, B., & Sukendar, S. (2021). Strategi Kebijakan Pengelolaan Rumah Susun Sewa Bagi Masyarakat Berpenghasilan Rendah di Kota Serang: Pendekatan Analisis SWOT – QSPM. Jurnal EL-RIYASAH, 12(1), 26. https://doi.org/10.24014/jel.v12i1.12733