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Abstract
The purpose of thus study was to analyze whether process innovation and product innovation can improve operational performance at the Batik Production House “Uni Batik” in Surakarta, Center of Java. The type of research used is qualitative research, with a research design that is semi-structured interview design and direct observation. The data used is in the form of primary data and secondary data. The informants consisted of one key informant and one key informant. The analytical method used is content analysis method which is qualitative in nature. The resulting data is a 'thick description' or an in-depth interpretation that is based on a real context. The interview results were transcribed using true verbatim transcripts. The results of this study explain that the process innovation carried out at Uni Batik uses a measurement method based on the OECD, by assessing the level of efficiency of the production process, the quantity and quality of the products produced, the accuracy of the delivery process, and the level of production costs. Product innovation carried out at Uni Batik uses 6 stages of the product innovation process. Therefore, with the implementation of process innovation and product innovation, direct benefits can be felt in the form of increased productivity and operational performance of the company as a whole.
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Copyright (c) 2024 Wina Dahlia Putri , Willy Abdillah

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References
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References
Baldwin, J. R. (1997). The importance of research and development for innovation in small and large canadian manufacturing firms. Analytical Studies Branch.
Cooper, R. G. (2000). Product innovation and technology strategy. Research-Technology Managemen.
Daft, R. L. (2006). Manajemen (Edisi 6). Salemba Empat.
Damanpour, F. (1991). Organizational innovation: A meta analysis of effect of determinants and moderators. The Academy of Management Journal, 34(3), 555-590.
Damanpour, F. (1996). Organizational complexity and innovation: Developing and testing multiple contingency models. Management Science, 42(2), 693-716.
Damanpour, F., Walker, R. M., & Avellaneda, C. N. (2009). Combinative effects of innovation types and organizational performance: A longitudinal study of service organizations. Journal of Management Studies, 46(4), 650-675.
Drucker, P. F. (2007). Innovation and entrepreneurship. Practice and Principles.
Ekawati, S., & Puspitowati, I. (2016). Pengaruh Manajemen Pengetahuan dan Inovasi Terhadap Kinerja Perusahaan UKM Di Jakarta. In Conference on Management and Behavioral Studies (pp. 670-678).
Heizer, J., & Render, B. (2010). Operations management (9th ed.). Pearsons International.
Henning et al. (2004). Finding your way in qualitative research. Van Schaik
Hurley, R., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: An integration and empirical examination. Journal of Marketing, 62(3), 42-54.
Koh, S. C. L., Demirbag, M., Bayraktar, E., Tatoglu, E. and Zaim, S. (2007). The impact of supply chain management practices on performance of SMEs. Industrial Management & Data Systems, 107 (1), 103-124.
Koh, S. L., Demirbag, M., Bayraktar, E., Tatoglu, E., & Zaim, S. (2007). The impact of supply chain management practices on performance of SMEs. Journal Industrial Management and Data System, 107(1), 103-124.
Kotler, P., & Armstrong, G. (2016). Principle of marketing (16th ed.). Pearson Education Limited.
Kuczmarski, T. D. (1992). Managing new products : the power of innovation. Prentice Hall Direct.
Liao, S. H., Fei, W. C., & Chen, C. C. (2007). Knowledge sharing, absorptive capacity, and innovation capability: An empirical study of Taiwan’s knowledge-intensive industries. Journal of Information Science, 33(3), 340–359.
Makmur., & Thahier, R. (2015). Inovasi kreativitas manusia dalam administrasi dan manajemen. Refika Aditama.
OECD. (2005). Oslo Manual. Guidelines for collectingand interpreting innovation data (3rd ed.). A Joint Publication of OECD and Eurostat
Polder, M., Leeuwen, G. V., Mohnen, P., & Raymond, W. (2010). Product, process and organizational innovation: drivers, complementarity and productivity effects. CIRANO-scientific publications 2010s-28.
Rahardjo, M. (2010). Triangulasi dalam Penelitian Kualitatif.
Rogers, E. M., & W. D. (1983). Difussion on Innovation. The Free Press
Samson, D., & Terziovski, M. (1999). The relationship between total quality management practices and operational performance. Journal of Operations Management, 17(4), 393- 409.
Schroeder, R. G., Anderson, J. C., & Cleveland, G. (1986). The content of manufacturing strategy: An empirical study. Journal of Operations Management, 6(3–4), 405–415.
Song, X. M., & Parry, M. E. (1997). The determinants of japanese new product successes. Journal of Marketing Research, 34(1), 64-76.
Topleva, S. A., & Prokopov, T. V. (2020). Integrated business model for sustainability of small and medium-sized enterprises in the food industry: Creating value added through ecodesign. British Food Journal, 122 (5), 1463-1483.
Utterback, J. (1994). Mastering the dynamics of innovation. Harvard Business School Press.
Vadastreanu, A., Bot, A., Dorin, M., & Maier, A. (2015). Innovation, the new challenge of today’s entrepreneurship. Journal of Investment and Management, 4(6), 357–362.