Ildi Kurniawan(1),
(1) Univeristy of Bengkulu, Indonesia


The purpose of this research is to describe the comments and its delivery strategy on the speech entitled “Do Schools Kill Creativity? by Sir Ken Robinson on TED.com. The data of this research were 50 comments of the videos (2016-2020) which contained comments on speaker or talk style not relating to talk content.  This research adopted the comment theory analysis by Tsou, A. et.al (2014). Coding process and content analysis was used to see delivery strategy by the speaker. The findings of the research showed that from the total of the comments, there were 38 comments on speaker delivery, then followed by comment on praise and criticism of speaker, 13 and 2 comments, respectively. There was no comment on both personal anecdote and other comments on the speaker. Also, from the comments on speaker delivery, it was revealed that the comments on the quality of delivery were attractive, sincere, knowledgeable, fluent, accurate, effective, and efficient. Finally, it was also found that both verbal and non-verbal delivery strategies were used very well by the speaker in his speech.


rhetorical, comment, delivery, TED talk

Full Text:



Allen, I., & Flynn, E. (2016). Barack Obama's Significance for Rhetoric and Composition. College Composition and Communication, 67(3), 465-469. Retrieved February 2, 2021, from http://www.jstor.org/stable/24633889

Creswell, J and Poth, C (2018). Qualitative Inquiry & Research Design. Sage

Hocks, M. (2003). Understanding Visual Rhetoric in Digital Writing Environments. College Composition and Communication, 54(4), 629-656. doi:10.2307/3594188

Maguire, L (2014). “We Shall Fight”: A Rhetorical Analysis of Churchill's Famous Speech. Rhetoric and Public Affairs, 17(2), 255-286. doi:10.14321/rhetpublaffa.17.2.0255

Mcquarrie, E., & Mick, D. (1999). Visual Rhetoric in Advertising: Text?Interpretive, Experimental, and Reader?Response Analyses. Journal of Consumer Research, 26(1), 37-54. doi:10.1086/209549

Park, D. (1986). Analyzing Audiences. College Composition and Communication, 37(4), 478-488. doi:10.2307/357917

Porter, J.E. (2009). Recovering Delivery for Digital Rhetoric. Computers and Composition. Volume 26, Issue 4, p. 207-224, doi.org/10.1016/j.compcom.2009.09.004. (http://www.sciencedirect.com/science/article/pii/S8755461509000632)

Rogers, T. (2017). Understanding Public Perceptions of TED Talks: Influence and Impact of a Multi-platform, Multi-Venue Non-Profit Organization as a Communicative Space (Order No. 10271269). Available from ProQuest Dissertations & Theses Global. (1896118757). Retrieved from https://search.proquest.com/docview/1896118757?accountid=12846

Santiago, N. (2015). Virtual public spheres: An investigation of virtual public sphere activity on TED talks (Order No. AAI1558755). Available from Sociological Abstracts. (1684425859; 201519277). Retrieved from https://search.proquest.com/docview/1684425859?accountid=12846

Solmsen, F. (1938). Cicero's First Speeches: A Rhetorical Analysis. Transactions and Proceedings of the American Philological Association, 69, 542-556. doi:10.2307/283198

Stewart, F. (2012). Exploring Afrocentricity: An Analysis of the Discourse of Barack Obama. Journal of African American Studies, 15(3), 269-278. Retrieved February 2, 2021, from http://www.jstor.org/stable/43525493

Thomson, S., & Rucker, M. L. (2002). The development of a specialized public speaking competency scale: Test of reliability. Communication Research Reports, 67, 449459. doi: 10.1080/08824090209384828

Tsou, A., Thelwall, M., Mongeon, P., & Sugimoto, C.R. (2014). A Community of Curious Souls: An Analysis of Commenting Behavior on TED Talks Videos. PLoS ONE 9(4): e93609. https://doi.org/10.1371/journal.pone.009360

DOI: https://doi.org/10.33369/joall.v6i1.13602

Article Metrics

 Abstract Views : 0 times
 PDF Downloaded : 0 times


  • There are currently no refbacks.

Copyright (c) 2021 Ildi Kurniawan

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

JOALL is indexed on:


View My Stats

Creative Commons License
JOALL (Journal of Applied Linguistics and Literature. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.