Main Article Content
Abstract
Taruna Mandiri is farmers group that sells cattle and organic fertilizer. Since the Foot and Mouth Disease outbreak, they have relied more on selling organic fertilizers. This research aims to analyze the economic value of selling organic fertilizers and understand the use of social media in selling fertilizers. Selection of the location in the Taruna Mandiri farmers group, Ngemplak District, Sleman Regency. Purposive sampling of 15 out of 40 members who are administrators and manage the manufacture and processing of fertilizers for sale. The research was conducted in a quantitative descriptive method. Primary data retrieval through direct interviews using a questionnaire tool. The primary data taken include respondents' characteristics, livestock ownership, and understanding of the use of social media. The results showed that with 55 cattle ownership, the economic value of selling fertilizer was IDR. 535,000/period or IDR. 2,140,000/month. Farmers group are interested in selling by online because it is useful for expanding the market, adding information, and at the same time promoting products. The social media platforms that farmers want are WhatsApp business, Instagram and Facebook but due to limited knowledge, farmers use the personal WhatsApp platform. The existence of a touch of technology, both in labeling and using the right social media platforms, is very necessary for the group to improve product quality and expand the consumer market.
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References
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- Elizabeth T., D. Alamsyah, dan Yoannita. 2022. Pelatihan penggunaan aplikasi whatsapp business sebagai media pemasaran online pada toko CCTV Grosir Cabang Palembang. Jurnal Pengabdian Kepada Masyarakat Fordicate (Informatics Engineering Dedication). 1 (2): 150-156
- Ernanto, E. C. A., R. Widiati, dan T.A.Kusumastuti. 2022. Ongole crossbreeds conservation with the existence value approach and the willingness to pay farmers in Yogyakarta Indonesia. Livest. Anim. Res. 20(2): 167-176.
- Fouad S. E., S. S. A. Sharawi, A. S. El-Habbaa, N. M. Shahen, N. M. Hagaa. 2020. Rapid detection and isolation of foot and mouth disease virus in samples from clinically suspected animals in Egypt during 2016-2019. Benha Veterinary Medical Journal. 39: 135-140.
- Jamal and Belsham. 2013. Foot-and-mouth disease: past, present and future. Veterinary Research. 44: 116
- Hendriyani C., S. P. Dwianti, T. Herawaty, dan B. Ruslan. 2020. analysis of whatsapp business usage in encouraging sales and customer engagement at PT Saung Angklung Udjo. Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan. 5(2): 193-200. DOI: https://doi.org/10.24198/ adbispreneur.v5i2.29171.
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- Irvan, A. Asnawi, dan St. Rohani, 2015. Kontribusi pendapatan usaha pupuk organik terhadap total pendapatan kelompok pada sistem integrasi padi–ternak sapi potong. Studi Kasus Kelompok Tani/Ternak Ammassangang di Desa Ammassangang. JIIP. 2 (1) : 25-41
- Knight-Jones, T. J. D and J. Rushton. 2013. The economic impacts of foot and mouth disease - What are they, how big are they and where do they occur?. Prev. Vet. Med. 112 (3-4) : 161-173. DOI: 10.1016/j.prevetmed.2013.07.013.
- Kotler, P., & Armstrong, G. 2018. Principle of Marketing. In Principles of Marketing.
- Kumar, N. and S. Sharma. 2017. Survey Analysis on the usage and Impact of Whatsapp Messenger. Global Journal of Enterprise Information System. 8(3): 52-57. DOI: https://doi.org/10.18311/gjeis/2016/15741.
- Kusuma, S. B., N. Ngadiyono, dan Sumadi. 2017. Estimasi dinamika populasi dan penampilan reproduksi sapi Peranakan Ongole di Kabupaten Kebumen, Provinsi Jawa Tengah. Buletin Peternakan. 41(3): 230—242.
- Kusumastuti, T. A., Rochijan, N. A. Fitriyanto, and R. Widiati. 2022. Tangible benefits of etawah crossbred goat manure utilization in Yogyakarta Indonesia. Int. J. Dairy Sci. 17 (2): 62-70. DOI: 10.3923/ijds.2022.62.70.
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- R. Naneetha, 2018. A new paradigm shift on how whatsapp empower small business to develop customer relationship and it becomes an integral part of business research Journal of Humanities and Social Sciences. 9 (1): 119- 124.
- Pittman, Matthew, and B. Reich. 2016. Social media and loneliness: why an instagram picture may be worth more than a thousand twitter words. Computers in Human Behavior 62: 155–167. DOI: https://doi.org/10.1016/j.chb.2016.03.084.
- Rachmawaty A, 2021. Optimasi media sosial dalam meningkatkan penjualan di masa pembatasan sosial berskala besar. Tematik Jurnal Teknologi Informasi Dan Komunikasi 8(1): 29-44
- Rochyani N., R. L. Utpalasari, dan I. Dahliana. 2020. Analisis hasil konversi eco enzyme menggunakan nenas (Ananas Comosus) dan pepaya (Carica papaya L.). Jurnal Redoks. 5(2): 135-140.
- Rohmadi M., A. Zaini, D. P. Sari, E. Maghfiroh, N. Humairo, N. F. Sari, T. Rahmaningsih, T. A. Rohman, dan S. C. Maulana. 2022. Sosial media sebagai alternatif pemasaran UMKM selama pandemi Covid-19 di Palangka Raya. Jurnal Pengabdian pada Masyarakat (PENAMAS). 6(1): 29-36.
- Selviatun, Y. Rustiawati., dan I. Djamaluddin. 2021. Pendapatan usaha pupuk posbidik di Kecamatan Moilong Kabupaten Banggai. Celebes Agricultural. 1(2) : 49-55.
- Shahid, S. 2018. Content analysis of whatsapp conversations: an analytical study to evaluate the effectiveness of whatsapp application in Karachi. International Journal of Media, Journalism and Mass Communications. 4 (1): 14-26.
- Sudarsono,R. P. E. 2022. Kajian epidemiologi kejadian diduga penyakit mulut dan kuku di Kabupaten Lamongan. Journal of Basic Medical Veterinary. 11(1): 56-63.
- Sudirman dan R. Suryanto, 2021. Analisa kelayakan usaha pupuk organik di Kabupaten Lombok Timur. Jurnal Bestari. 2(2): 84-91.
- Sugiyantoro, N. L. A., M. Wijaya, dan Supriyadi. 2022. Benefits of whatsapp as a communication media on small business social networks. The Journal of Society and Media. 6(1): 1-16
- Supartini, N dan H. Darmawan,2014. Profil genetik dan peternak sapi Peranakan Ongole sebagai strategi dasar pengembangan pusta bibit ternak. Buana sains. 14(1) : 71-84.
- Suryandari. N. N. A., I M. Tamba, dan I. P. T. Putra. 2020. Peningkatan strategi pemasaran dalam penjualan pupuk organik di masa pandemi Covid 19 di Desa Penyaringan. Prosiding Seminar Regional Pengabdian Kepada Masyarakat Unmas Denpasar di Masa Pandemi Covid-19 Tahun 2020 :77-80.
- Sutrisno, M.A., Sulastri, Siswanto, dan S. Suharyati. 2018. Status reproduksi dan estimasi output Sapi Peranakan Ongole di Desa Purwodadi Dalam dan Wonodadi, Kecamatan Tanjung Sari Kabupaten Lampung Selatan. Jurnal Riset dan Inovasi Peternakan 2(2):36-47.
- Zuljisman, N. R. Kumalasari, dan L. Abdullah. 2022. Karakteristik peternakan wilayah sumber bibit Sapi Peranakan Ongole dan Penyediaan Hijauan Pakannya di Kabupaten Gunungkidul. Jurnal Pendidikan Tambusai. 6(2): 15440-15446.
References
Adjid, A. 2020. Penyakit mulut dan kuku: penyakit hewan eksotik yang harus diwaspadai masuknya ke Indonesia. WARTAZOA. 30 (2) : 61-70
Aulia R, Dahriansah, dan Y. Apridonal. 2021. pemanfaatan media sosial untuk sarana promosi dan penjualan produk UMKM. Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat. 1(1): 41-46.
Beddu M., R Nurbakti, dan U. Natsir. 2021. Analisis pemanfaatan media sosial terhadap pengembangan usaha industri rumah tangga era new normal. YUME : Journal of Management. 4 (3) : 378 – 391.
Elizabeth T., D. Alamsyah, dan Yoannita. 2022. Pelatihan penggunaan aplikasi whatsapp business sebagai media pemasaran online pada toko CCTV Grosir Cabang Palembang. Jurnal Pengabdian Kepada Masyarakat Fordicate (Informatics Engineering Dedication). 1 (2): 150-156
Ernanto, E. C. A., R. Widiati, dan T.A.Kusumastuti. 2022. Ongole crossbreeds conservation with the existence value approach and the willingness to pay farmers in Yogyakarta Indonesia. Livest. Anim. Res. 20(2): 167-176.
Fouad S. E., S. S. A. Sharawi, A. S. El-Habbaa, N. M. Shahen, N. M. Hagaa. 2020. Rapid detection and isolation of foot and mouth disease virus in samples from clinically suspected animals in Egypt during 2016-2019. Benha Veterinary Medical Journal. 39: 135-140.
Jamal and Belsham. 2013. Foot-and-mouth disease: past, present and future. Veterinary Research. 44: 116
Hendriyani C., S. P. Dwianti, T. Herawaty, dan B. Ruslan. 2020. analysis of whatsapp business usage in encouraging sales and customer engagement at PT Saung Angklung Udjo. Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan. 5(2): 193-200. DOI: https://doi.org/10.24198/ adbispreneur.v5i2.29171.
Huda, S., dan W. Wikanta. 2017. Pemanfaatan limbah kotoran sapi menjadi pupuk organik sebagai upaya mendukung usaha peternakan sapi potong di Kelompok Tani Ternak Mandiri Jaya Desa Moropelang Kec. Babat Kab. Lamongan. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat. 1: 26–35.
Irvan, A. Asnawi, dan St. Rohani, 2015. Kontribusi pendapatan usaha pupuk organik terhadap total pendapatan kelompok pada sistem integrasi padi–ternak sapi potong. Studi Kasus Kelompok Tani/Ternak Ammassangang di Desa Ammassangang. JIIP. 2 (1) : 25-41
Knight-Jones, T. J. D and J. Rushton. 2013. The economic impacts of foot and mouth disease - What are they, how big are they and where do they occur?. Prev. Vet. Med. 112 (3-4) : 161-173. DOI: 10.1016/j.prevetmed.2013.07.013.
Kotler, P., & Armstrong, G. 2018. Principle of Marketing. In Principles of Marketing.
Kumar, N. and S. Sharma. 2017. Survey Analysis on the usage and Impact of Whatsapp Messenger. Global Journal of Enterprise Information System. 8(3): 52-57. DOI: https://doi.org/10.18311/gjeis/2016/15741.
Kusuma, S. B., N. Ngadiyono, dan Sumadi. 2017. Estimasi dinamika populasi dan penampilan reproduksi sapi Peranakan Ongole di Kabupaten Kebumen, Provinsi Jawa Tengah. Buletin Peternakan. 41(3): 230—242.
Kusumastuti, T. A., Rochijan, N. A. Fitriyanto, and R. Widiati. 2022. Tangible benefits of etawah crossbred goat manure utilization in Yogyakarta Indonesia. Int. J. Dairy Sci. 17 (2): 62-70. DOI: 10.3923/ijds.2022.62.70.
Madakam, S and S. Tripathi. 2021. Social media/networking: applications, technologies, theories. Journal of Information Systems and Technology Management. 18: 1-19. DOI: 10.4301/S1807-1775202118007.
R. Naneetha, 2018. A new paradigm shift on how whatsapp empower small business to develop customer relationship and it becomes an integral part of business research Journal of Humanities and Social Sciences. 9 (1): 119- 124.
Pittman, Matthew, and B. Reich. 2016. Social media and loneliness: why an instagram picture may be worth more than a thousand twitter words. Computers in Human Behavior 62: 155–167. DOI: https://doi.org/10.1016/j.chb.2016.03.084.
Rachmawaty A, 2021. Optimasi media sosial dalam meningkatkan penjualan di masa pembatasan sosial berskala besar. Tematik Jurnal Teknologi Informasi Dan Komunikasi 8(1): 29-44
Rochyani N., R. L. Utpalasari, dan I. Dahliana. 2020. Analisis hasil konversi eco enzyme menggunakan nenas (Ananas Comosus) dan pepaya (Carica papaya L.). Jurnal Redoks. 5(2): 135-140.
Rohmadi M., A. Zaini, D. P. Sari, E. Maghfiroh, N. Humairo, N. F. Sari, T. Rahmaningsih, T. A. Rohman, dan S. C. Maulana. 2022. Sosial media sebagai alternatif pemasaran UMKM selama pandemi Covid-19 di Palangka Raya. Jurnal Pengabdian pada Masyarakat (PENAMAS). 6(1): 29-36.
Selviatun, Y. Rustiawati., dan I. Djamaluddin. 2021. Pendapatan usaha pupuk posbidik di Kecamatan Moilong Kabupaten Banggai. Celebes Agricultural. 1(2) : 49-55.
Shahid, S. 2018. Content analysis of whatsapp conversations: an analytical study to evaluate the effectiveness of whatsapp application in Karachi. International Journal of Media, Journalism and Mass Communications. 4 (1): 14-26.
Sudarsono,R. P. E. 2022. Kajian epidemiologi kejadian diduga penyakit mulut dan kuku di Kabupaten Lamongan. Journal of Basic Medical Veterinary. 11(1): 56-63.
Sudirman dan R. Suryanto, 2021. Analisa kelayakan usaha pupuk organik di Kabupaten Lombok Timur. Jurnal Bestari. 2(2): 84-91.
Sugiyantoro, N. L. A., M. Wijaya, dan Supriyadi. 2022. Benefits of whatsapp as a communication media on small business social networks. The Journal of Society and Media. 6(1): 1-16
Supartini, N dan H. Darmawan,2014. Profil genetik dan peternak sapi Peranakan Ongole sebagai strategi dasar pengembangan pusta bibit ternak. Buana sains. 14(1) : 71-84.
Suryandari. N. N. A., I M. Tamba, dan I. P. T. Putra. 2020. Peningkatan strategi pemasaran dalam penjualan pupuk organik di masa pandemi Covid 19 di Desa Penyaringan. Prosiding Seminar Regional Pengabdian Kepada Masyarakat Unmas Denpasar di Masa Pandemi Covid-19 Tahun 2020 :77-80.
Sutrisno, M.A., Sulastri, Siswanto, dan S. Suharyati. 2018. Status reproduksi dan estimasi output Sapi Peranakan Ongole di Desa Purwodadi Dalam dan Wonodadi, Kecamatan Tanjung Sari Kabupaten Lampung Selatan. Jurnal Riset dan Inovasi Peternakan 2(2):36-47.
Zuljisman, N. R. Kumalasari, dan L. Abdullah. 2022. Karakteristik peternakan wilayah sumber bibit Sapi Peranakan Ongole dan Penyediaan Hijauan Pakannya di Kabupaten Gunungkidul. Jurnal Pendidikan Tambusai. 6(2): 15440-15446.