Main Article Content
Abstract
This research was conducted to ensure that entrepreneurs engaged in egg-laying chicken farming in Tolitoli Regency, particularly in Baolan District, can effectively implement digital marketing strategies based on websites, which constitute the primary outcome of this study. An examination of the Tolitoli Regency area reveals its status as the outermost region in Indonesia, presenting a strategic opportunity for the local government to enhance the marketing efforts of SMEs. This endeavour is crucial for improving the community's economy and supporting the government's initiatives aimed at optimising the digital economy through focused research. Moreover, it represents a significant step towards addressing the development of Industrial Revolution 5.0 in Indonesia's outermost communities. This research aims to design a digital marketing strategy for the IKM website, explicitly targeting egg-laying chicken farms in Baolan District, Tolitoli Regency. The investigation was conducted directly at one of the Zoeya Berkah laying hen farms in Baolan District. The research employs the waterfall method, which entails analysis, design, development, and testing. The outcome of this research is the creation of an online sales platform for Zoeya Berkah laying hens, presented as a website that streamlines sales and marketing processes. Named Zoeya Online, this platform serves as a medium connecting small and medium-sized enterprises (SMEs) with consumers. This Business-to-Customer website offers customisation features that enable users to tailor products to their preferences, along with a purchase history that simplifies transaction tracking. Additionally, the website provides information regarding the benefits of our products and the various types of eggs available. With this platform, consumers find it easier to purchase products and are increasingly inclined to buy eggs from the Zoeya Berkah laying hen business, particularly those residing outside Baolan District.
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References
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References
BPIPI, and Kemenperin. 2023. Digitalisasi untuk IKM lebih maju . 2023. https://bpipi.kemenperin.go.id/digitalisasi-untuk-ikm-lebih-maju-2/.
BPSTolitoli. 2023. Data Pembangunan Kabupaten Tolitoli 2023. Tolitoli: BPS Kabupaten Tolitoli.
Djonov, Emilia. 2007. Website hierarchy and the interaction between content organization, webpage and navigation design: A systemic functional hypermedia discourse analysis perspective . Information Design Journal 15(2), 144–62.
DRTPM, and KEMDIKBUDRISTEK. 2024. Buku Panduan Penelitian dan Pengabdian Kepada Masyarakat 2024. Jakarta Pusat: Direktorat Jenderal Pendidikan Tinggi, Riset, dan Teknologi Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi.
Edison., K, Fahadi B., Makanto M.N., Djenny B., and Mayaza I.S. 2021. Poultry Farm Management Information System (A Case Study of Biyinzika Poultry International Limited) . British Journal of Computer, Networking and Information Technology 4(2), 42–79.
Fatmah, Fatmah, Nurmala Nurmala, Marhayani Marhayani, and Pitria Pitria. 2023. Faktor Yang Mempengaruhi Produksi Usaha Peternakan Ayam Ras Petelur Di Desa Tende Kabupaten Tolitoli . JAGO TOLIS : Jurnal Agrokompleks Tolis 3(1), 29.
Fridolin, Hendra. 2023. Mengenal Revolusi Industri 5.0. https://www.djkn.kemenkeu.go.id/kpknl-lahat/baca-artikel/16023/Mengenal-Revolusi-Industri-50.html.
Iis Ariska Nurhasanah, Muhamad Brilliant, Kustia Reni, and Agus Mulyanto. 2022. Analisis Perancangan E-Business B2C (Business to Consumer) Upaya Digitalisasi Pengembangan UMKM (Studi Kasus : Kabupaten Pesawaran, Indonesia) . Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) 11(3), 236–48.
Jansen, BJ. 2009. Understanding User-Web Interactions via Web Analytics . Synthesis Lectures on Information Concepts, Retrieval, and Services 1(1), 1–102.
Mahardika, Bagus Tri. 2015. Managemen Peternakan Sapi Berbasis Online Pada CV. Fadel Indah Aji . Sains & Teknologi Fakultas Teknik Universitas Darma Persada V(2).
Pressman, R, S. 2014. Software Engineering: A Practitioner’s Approach. Besty, Jones.
Rosandiena, Tania Tyaradita, and Baroto Tavip Indrojarwo. 2018. Perancangan Website sebagai Media Penjualan Online IKM di Jawa Timur . Jurnal Sains dan Seni ITS 7(1).
Satria, Marhayani. 2023. Analisis Strategi Pemasaran Peternakan Ayam Ras Petelur Zoeya Berkah Di Kelurahan Nalu Kecamatan Baolan Kabupaten Tolitoli . JAGO TOLIS : Jurnal Agrokompleks Tolis 3(1), 23.
Serli, Serli, Satria Satria, and Nurhidayat Nurhidayat. 2023. Analisis Faktor-Faktor Yang Mempengaruhi Tingkat Permintaan Peternakan Ayam Ras Petelur Zoeya Berkah Di Kelurahan Nalu Kabupaten Tolitoli . JAGO TOLIS : Jurnal Agrokompleks Tolis 4(1), 66.
Silalahi, Mesri, and Saut Pintubipar Saragih. 2022. Digitalisasi UMKM Ternak Ayam di Masa Pandemi Covid-19 Dengan Penjualan dan Marketing Berbasis Web . Sniestek 4 4, 513–18.
Tri Agustin, Fatma, Muhammad Alhada Faudilah Habib, Ekonomi Syariah, Fakultas Ekonomi dan Bisnis, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Jl Mayor Sujadi No, Kec Kedungwaru, Kabupaten Tulungagung, and Jawa Timur. 2023. Peran Peternakan Ayam Ras Petelur dalam Meningkatkan Perekonomian Pada Masyarakat Desa Pucung Lor Kecamatan Ngantru Kabupaten Tulungagung . Journal on Education 05(02), 4907–22.