Published: August 31, 2025

Articles

Impact Of Consumer Ethnocentrism, Perceived Quality, And Brand Awareness On Purchase Intention: The Mediating Role Of Brand Image In The Case Of Hoka-Hoka Bento, Bengkulu

FAJRIANSAH RAMADHAN ramadhan (1), Veny Puspita (2), M.Noor Army (3), Eko Sumartono (4)
(1) Program Studi Manajemen, Universitas Prof. Dr. Hazairin SH, Bengkulu, Indonesia ,
(2) Program Studi Manajemen, Universitas Prof. Dr. Hazairin SH, Bengkulu, Indonesia ,
(3) Program Studi Manajemen, Universitas Prof. Dr. Hazairin SH, Bengkulu, Indonesia ,
(4) Program Studi Agribisnis, Fakultas Pertanian, Universitas Dehasen Bengkulu, Bengkulu, Indonesia
PDF
112

Enterprise Risk Management And Environmental Disclosure: Effects On Firm Value With Good Corporate Governance As A Moderator

Kristiyanto Kristiyanto (1), Iin Rosini (2), Ani Kusumaningsih (3)
(1) Department of Accounting , Graduate Program, Universitas Pamulang ,
(2) Department of Accounting , Graduate Program, Universitas Pamulang ,
(3) Department of Accounting , Graduate Program, Universitas Pamulang
175-182
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108

Analysis Of Export Competitiveness Indonesian Patchouli Produce In The International Market : RCA And ISP Approaches

10.33369/tmr.v7i2.44352
Wan Adiwijaya Adiwijaya (1), Siti Sabrina Salqaura (2)
(1) Program Studi Agribisnis Universitas Medan Area ,
(2) Program Studi Agribisnis Universitas Medan Area
183-196
PDF
259

The Effect of Digital Marketing Strategies on Product Purchase Interest at PLKT BNKP Gunungsitoli

Yukarni Telaumbanua (1), Yupiter mendrofa (2), Aferiaman Telaumbanua (3), Otanius Laia (4)
(1) Universitas Nias ,
(2) Universitas Nias ,
(3) Universitas Nias ,
(4) Universitas Nias
197-212
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62

Analysis Of The Influence Word Of Mouth On Interest In Purchasing Honda Motorcycles: A Case Study At Pt. Kencana Mulia Abadi Gunungsitoli

Murni Laoli (1), Yupiter Mendrofa (2), Idarni Harefa (3), Sophia Molindah Kakisina (4)
(1) Universitas Nias ,
(2) Universitas Nias ,
(3) Universitas Nias ,
(4) Universitas Nias
215-238
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61