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Unteawati, Bina, Program Studi Agribisnis, Politeknik Negeri Lampung, Lampung, Indonesia
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Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JURNAL AGRISEP VOL 20 NO 02 2021 - ARTICLE
BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE
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