Main Article Content
Abstract
Purpose of this research was to identify environmental factors in terms of strength, weakness, opportunity, and threat influencing dry fish processing industry position, and formulating strategic to improve competitiveness the dry fish processing industry in Bengkulu City. Method applied was descriptive analysis using SWOT matric, EFE matric, IFE matric. Research location was in Bengkulu City which was selected on purpose. Respondents were academic (1 person), bureaucrat (1 person), practical person (2 person). Result of the research showed that the internal factor consisted 12 strength strategic factors and 15 weakness strategic factor. The external strategic factor was composed by 13 opportunity strategic factors and 6 threat strategic factors. Strategic factor being capable to improve competitiveness were 1) product diversityin term of labeland market segment, 2) quality product improvement that capable to specify, and 3) improve sale service.
Keywords
Article Details
Authors who publish in this journal agree with the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Kementerian Kelautan dan Perikanan.Buku Statistik Provinsi dalam Angka 2011.2012. Pusat Data Statistik dan Informasi. Kementerian Kelautan dan Perikanan. Jakarta.
- Marimin. 2004. Teknik dan Aplikasi Pengambilan Keputusan Kriteria Majemuk.Grasindo. Jakarta.
- Marsigit, W. 2010. Pengembangan Diversifikasi Produk Pangan Olahan Lokal Bengkulu untuk Menunjang Ketahanan Pangan Berkelanjutan. J. Agritech. 30 (4) : 256 – 264.
- Rahayu, W.P. 2011. Keamanan Pangan Peduli Kita Bersama. IPB Press. Bogor.
- Rahmana, A., Y. Iriani dan R. Oktarina. 2012. Strategi Pengembangan Usaha Kecil Menengah Sektor Industri Pengolahan. Jurnal Teknik Industri. 13 (1) : 14 – 21.
- Rosadi, A.H.Y. 2005. Strategi Peningkatan Daya Saing Industri Pulp Indonesia. [tesis]. Institut Pertanian Bogor.Institut Pertanian Bogor. Bogor. [tidak dipublikasikan]
- Satria, D dan A. Prameswari.2011. Strategi Pengembangan Industri Kreatif untuk Meningkatkan Daya Saing Pelaku Ekonomi Lokal.Jurnal Aplikasi Manajemen. 9 (1) : 301 - 308
- Silvia, E. 2013. Aplikasi Quality Function Deployment untuk Meningkatkan Kualitas Ikan Bleberan Kering di Kota Bengkulu. Jurnal Agroindustri. 3 (2) : 116 – 123
- Sukiyono, K., Nusril, Sumantri, B., dan Silvia, E. 2011. Competitiveness and Minimum Regional Price of Arenga Palm Sugar. Proceeding of the International Seminar (CRISU - CUPT) : Exploring Research Potentials. Universitas Sriwijaya. Palembang. Hal 91 – 97
- Sumiyarto, N.2013. Pemilihan Kemasan dan Analisis Nilai Tambah Keripik Ikan Beledang. Jurusan Teknologi Pertanian. Fakultas Pertanian. Universitas Bengkulu. [tidak dipublikasikan]
- Susianawati, R., L. Sya’rani dan T.W. Agustini. 2007. Kajian Penerapan GMP dan SSOP pada Produk Ikan Asin Kering dalam Upaya Peningkatan Keamanan Pangan di Kabupaten Kendal. Jurnal Pasir Laut. 2(2) : 40 - 53
References
Kementerian Kelautan dan Perikanan.Buku Statistik Provinsi dalam Angka 2011.2012. Pusat Data Statistik dan Informasi. Kementerian Kelautan dan Perikanan. Jakarta.
Marimin. 2004. Teknik dan Aplikasi Pengambilan Keputusan Kriteria Majemuk.Grasindo. Jakarta.
Marsigit, W. 2010. Pengembangan Diversifikasi Produk Pangan Olahan Lokal Bengkulu untuk Menunjang Ketahanan Pangan Berkelanjutan. J. Agritech. 30 (4) : 256 – 264.
Rahayu, W.P. 2011. Keamanan Pangan Peduli Kita Bersama. IPB Press. Bogor.
Rahmana, A., Y. Iriani dan R. Oktarina. 2012. Strategi Pengembangan Usaha Kecil Menengah Sektor Industri Pengolahan. Jurnal Teknik Industri. 13 (1) : 14 – 21.
Rosadi, A.H.Y. 2005. Strategi Peningkatan Daya Saing Industri Pulp Indonesia. [tesis]. Institut Pertanian Bogor.Institut Pertanian Bogor. Bogor. [tidak dipublikasikan]
Satria, D dan A. Prameswari.2011. Strategi Pengembangan Industri Kreatif untuk Meningkatkan Daya Saing Pelaku Ekonomi Lokal.Jurnal Aplikasi Manajemen. 9 (1) : 301 - 308
Silvia, E. 2013. Aplikasi Quality Function Deployment untuk Meningkatkan Kualitas Ikan Bleberan Kering di Kota Bengkulu. Jurnal Agroindustri. 3 (2) : 116 – 123
Sukiyono, K., Nusril, Sumantri, B., dan Silvia, E. 2011. Competitiveness and Minimum Regional Price of Arenga Palm Sugar. Proceeding of the International Seminar (CRISU - CUPT) : Exploring Research Potentials. Universitas Sriwijaya. Palembang. Hal 91 – 97
Sumiyarto, N.2013. Pemilihan Kemasan dan Analisis Nilai Tambah Keripik Ikan Beledang. Jurusan Teknologi Pertanian. Fakultas Pertanian. Universitas Bengkulu. [tidak dipublikasikan]
Susianawati, R., L. Sya’rani dan T.W. Agustini. 2007. Kajian Penerapan GMP dan SSOP pada Produk Ikan Asin Kering dalam Upaya Peningkatan Keamanan Pangan di Kabupaten Kendal. Jurnal Pasir Laut. 2(2) : 40 - 53